Fans of four-time Grammy Award-winning artist Lenny Kravitz may be surprised to see the preeminent rock musician in new commercials touting the 2011 Jeep Wrangler. Consumers who admire Jeep Wrangler’s legendary adeptness off-road may take a new look at the brand.
The association of artist and brand makes a lot of sense. Why? Kravitz is the proud owner of a Jeep Wrangler and says, “This is the perfect partnership for me. The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it -- If it ain’t broke, don’t fix it.”
Talk about a natural endorsement. Actually, signing Kravitz on for the 2011 Jeep Wrangler campaign should do a lot for the brand. Jeep says Kravitz gets and shares Wrangler’s core values – which include a no holds-barred adventurous approach to life, authentic style, and the ability to withstand the test of time.
Now that makes perfect sense. If you want true off-road prowess, you go for a Jeep. The go-anywhere capability of Jeep Wrangler benefits from an all-new interior for 2011. That’s code for extracting more mileage out of a design that hasn’t changed in some time. But true Jeep Wrangler aficionados – and Kravitz is apparently one of them – don’t mind. Jeep is the “authentic SUV,” after all.
Kravitz himself knows a thing or two about withstanding the test of time. In his 20-year music career his accomplishments as a writer, producer and multi-instrumentalist have resulted in a slew of awards beyond the four Grammys.
The 2011 Jeep Wrangler campaign just launched two broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing,” and debut Kravitz’s “Rock Star City Life,” a track from his upcoming album, “Black and White in America.”
Watching “Extraordinary Adventure,” viewers will watch the artist’s unfolding journey in Jeep Wrangler, showcasing the vehicle’s rugged and unique capability and giving the clear impression that life is never ordinary in a Jeep Wrangler.
FamilyCarGuide wants to know what you think of the new commercial -- and Kravitz’s involvement with the Jeep Wrangler brand. The way we look at it, if a tie-in with popular musicians works for a Detroit-based automaker, why not use it? Look at the lift Eminem gave the Motor City – and the all-new Chrysler 200 mid-size sedan -- in the ad that first aired during this year’s Super Bowl. April sales of 8,274 for the Chrysler 200 are up 23 percent over March. Year-to-date sales total 18,154.
The Jeep Wrangler posted 9,051 sales in April and year-to-date the rugged SUV has racked up 31,938, a year-over-year increase of 16 percent.
While Wrangler isn’t exactly a family vehicle, it is certainly incomparable when it comes to an additional vehicle in the family garage – one that can take you just about anywhere you want to go off-road, should you be so inclined.