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Bosch: Diesels Could Be 10 Percent Of U.S. Sales By 2015


2010 Audi A3 TDI

2010 Audi A3 TDI

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If Peter Marks, Bosch’s chairman, president and CEO of North and South American operations, is correct, you’ll soon begin to see a lot more diesel vehicle options in the United States market.

While diesel vehicles currently account for just 3 percent of new vehicle sales, changing market conditions in the U.S. and Europe could see that number climb to 10 percent over the next four years. By then, Marks projects that clean-diesel passenger cars could see fuel efficiency as high as 54 mpg, at an added cost of between $1,200 and $2,800 compared to gasoline-fueled vehicles.

Marks expects that automakers will double the amount of diesel-equipped models offered in the United States from 20 today to 40 by 2015. Helping diesel’s growth in the U.S. are stricter EU regulations for diesel emissions that go into effect over the next few years. Today, the United States has the strictest emission standards for diesel passenger vehicles in the world, which makes it expensive for manufacturers to certify diesel engines for sale in the United States. As emission regulations in the U.S., and the EU become more similar, the cost of offering diesel options for U.S. customers will go down. 

Today, only VW, BMW, Audi and Mercedes offer diesel passenger cars for sale in the United States. Audi has previously committed to add a diesel version of all cars sold in the United States by 2015, so there’s good reason to believe that Marks’ vision of the future is accurate. It's unlikely that small diesels will dominate the automotive landscape any time soon, but even a 10 percent share of sales is a step in the right direction.

[Detroit Free Press]

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Comments (3)
  1. I would love to see some european cars like the VW Polo getting 70mpg (VW UK) in the highway in America. They'll be a heck of a lot cheaper than that Chev Volt too. And what about some diesel hybrids, could we see +90mpg in those?
     
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  2. Larry, you missed another advantage of diesels over cars like the Volt: we can easily project the residual value of a five year old VW TDI, but no one knows what a five year old Volt (or Nissan Leaf) will be worth.
     
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  3. I would love to see the US brands supply us with compact diesel trucks and make them optional for full size trucks but less than heavy duty. The Ford Ranger with a diesel would be wonderful for folks like me who don't need a full size truck but want better mileage. Oh, that's right. Ford sells a diesel Ranger in 180 countries, just not the US.
     
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