When Ford decided to build an enthusiast version of the current V6 Mustang, they left it up to fans to choose the package name. A Facebook contest saw nearly three thousand names entered, but in the end it was the “Mayhem Mustang Package” that won out. The creator of that package name, a Mustang fan from North Carolina, has won a three year lease on a Mustang equipped with the very package he helped to brand. From Ford’s perspective, the contest achieved two goals: first, they directly engaged Mustang loyalists by letting them have a say in the creation of an option package, and second, they boosted awareness of the new package using cost-effective social media.
To participate, Mustang fans had to install an app called “You Name It” on their Facebook page. From there, users could enter a suggested name for the package, then reach out to Facebook friends to promote their suggestion. Five finalists were chosen by Mustang fans and were then run through a series of trademark and copyright verifications. Ford ultimately selected the winning entry, as it best represented the spirit of the package and will be used in future Mustang sales, marketing and communications materials.
Ford’s idea behind the Mayhem Mustang Package was simple and time-tested: produce the best Mustang for the least amount of money. Starting with their 305 horsepower V-6, Mayhem Mustangs get 3.31 performance rear axle gearing for quicker acceleration, stiffer front and rear stabilizer bars, Mustang GT front struts and rear shocks, stiffer rear springs, Shelby GT500 rear lower control arms and unique nineteen inch wheels shod with high-performance Pirelli tires. Mayhem cars also get Mustang GT brakes with high friction pads, a front strut tower brace, recalibrated stability control with sport mode and unique badging to denote the Mayhem Package.
Mayhem Mustangs enjoy a near fifty-fifty front to rear weight distribution, and they’ve been lightened to a curb weight under 3,500 pounds. Ford created the package with both track days and road trips in mind, but they haven’t yet told us what package pricing or availability will be. We promise pictures and updated information just as soon as Ford releases it.