2012 Rand McNally Road Atlas Includes Smartphone Integration

May 3, 2011

In these days of following turn-by-turn directions, if you don't have a navigation system in your vehicle you probably have either a portable nav unit or a navigation app on your smartphone. Who needs a bulky road atlas, right?

Well we do; several times recently, we've missed having paper maps around as a backup, when navigation-system data proved absent or erroneous.

Likewise, it seems that longtime mapmaker Rand McNally understands that paper maps are taking a new, secondary role—so it's remarketing its road atlas to include QR-code smartphone tags that point to rich content in the form of videos, text, or images for attractions and activities. It might be a great way to get the kids engaged and understanding maps, too.

This year's 88th annual edition of the Road Atlas also comes with nine of the editors' favorite best road trips.

To get the tag-scanning app for a wide range of smartphones, including Android, iPhone, and Blackberry platforms, go to http://www.randmcnally.com/QR

[Rand McNally, via PR Newswire]

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