Safe Road Workers campaign in OntarioEnlarge Photo
It's nearly summer, which means more cars on the roads and, by extension, more cars passing through construction zones. We all know that we're supposed to slow down when we see workers in the area, but unfortunately, not everyone follows the rules. Now, a group of construction workers in Ontario are reaching out to drivers the best way they know how: by using Facebook and Twitter.
Construction -- on roads and elsewhere -- is a dangerous occupation, and it's not made any safer when speeding vehicles are added to the mix. The most recent data we could find [PDF] cited an average of just over 100 deaths per year for road construction workers, and while some of those were due to heat and other factors, over half were caused by workers being struck by passing vehicles.
What's interesting is that the Safe Road Workers awareness campaign in Ontario isn't being led by the government. Instead, it was launched by the workers themselves -- specifically, the Ontario Road Builders Association and Laborers’ Health and Safety Fund of North America (LIUNA) Local 183. That's probably for the best, since it allows them a little more liberty in choosing the communications channels they want. In this instance, they've opted to plead their case on Facebook, Twitter, and YouTube.
We admit, their efforts lack the polish of social media campaigns from automakers and other professional advertisers, but that doesn't diminish the importance of their message. Whether you live in Ontario, Iowa, or Idaho, as you prepare for some warm weather R&R, we encourage you to give the men and women improving your roads a little respect and a wide berth.