Video: OK Go Demos Art Project Using Range Rover Evoque 'Pulse Of The City' App

Richard Read

Reporter BIO

Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in... More

LATEST ARTICLE
Who Can Protect Our Cars From Hackers? NHTSA Can!
Fully autonomous cars are still years away from hitting the roads, and the U.S. probably won't be... Read More

#8LEADERBOARD RANK
2892ARTICLES CONTRIBUTED
428COMMENTS POSTED

1,753 views Apr 25, 2011

Follow Richard

Add to circle

Range Rover Evoque 'Pulse of the City' app

Enlarge Photo

Last fall, Land Rover partnered with a wide range of celebs to flaunt its new Range Rover Evoque. Aiming squarely for the high-end hipster demographic, Land Rover tapped influencers around the globe for its campaign, from Posh Spice to Juliette Lewis. As part of the promotion, the automaker also launched a "Pulse of the City" app, which tracks users' travels and lets them create annotated maps of their home turf, which can be viewed by anyone online. It's a fun way to peek in on others' daily lives and see what they love about their cities.

Around the same time, Land Rover recruited a group of musicians known for their indie, DIY style: OK Go. The band announced that they'd be creating their own art project using the "Pulse of the City" app, and they encouraged their fans to take a stab at it, too. The results, they said, would be included in a video to launch in January 2011.

The band filmed their own "Pulse of the City" project during the 2010 Los Angeles Auto Show, and they released the accompanying video in December. Now, a few months later than expected, the updated version of the clip has launched. It includes footage of OK Go leading their procession of merry, suitably wacky revelers down LA streets, creating drawings in their wake like a real-world Etch-a-Sketch. It also includes a number of entries from other folks around the world -- which, to be fair, look far better and more interesting than the band's own efforts. Have a look:

[Mashable]