Cadillac, Ford, BMW Win Most of Kelley Blue Book’s 2011 Brand Image Awards Page 2
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Apr 23, 2011
2011 Toyota Camry LE
Jim O’Donnell, BMW North American President and CEO, said in a company press release, “We are redefining performance… Who but BMW would introduce both a full-electric and an M version of the 1 Series Coupe in the same year that it’s introducing a new 6 Series Coupe and Convertible.”
Mercedes-Benz
For the fourth consecutive year Mercedes-Benz takes home the award for Best Prestige Brand and Kelley Blue Book editors say “There’s just something about the three-pointed star and the rich history of sophistication behind it that no competing automaker can touch right now.”
Toyota
Toyota, winner of the Most Family-Friendly Brand, has a lineup of family-friendly models – including Camry, Highlander and Sequoia – that Kelley Blue Book editors say makes Toyota “set to remain a staple in family car buying for years to come.”
Honda
“What defines a good value?” Kelley Blue Book editors comment, “When it comes to new cars, we like to factor in affordability, reliability and good resale value – all of which remain Honda hallmarks.” Acknowledging that other automakers may “push bolder designs” and “optimistic” fuel economy figures, “Honda stays the course with a strong focus on all-encompassing value.”
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