2012 Audi A7 U.S.-spec premiereEnlarge Photo
You hear the term everyday: engagement. It's almost become a dirty word if you can't back it up with numbers. Today a new study finds that Audi has the most engaged fans on Facebook.
Beating the likes of Justin Bieber, Chamillionaire, and even Lady Gaga, Audi has 47 more likes per post on average than the competition. Notice we didn't mention another car brand? This study looked at all fan pages with more than 100,000 fans, so Audi beat not only its automotive competition but celebrities and other brands alike.
The report by Visibli looked at over 200 million Facebook users between February and March. Saif Ajani, CEO and co-founder of Visibli, noted that it isn't sure why Audi's fan page recorded such high engagement. It was noted that the brand is currently Like-gating a video (meaning you can not see the video unless you like the fan page), and Audi has been known to Like-gate other media in the past.
We applaud Audi on its engagement and recent rise in social media.