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21st Century Bug: The New 2012 Volkswagen Beetle TV Commercial

Volkswagen unveiled the "new" Beetle as the New York Auto Show got underway and created a little bit of an Internet stir. Would the new styling be evocative of the original iconic look? VW seems to think so--calling this version of the 'new' Beetle its sportiest yet. We thought it was worth going back to VW's popular "21st Century Bug"  Super Bowl commercial to have a look, now that we know what the car looks like, and so did VW.

Note that the new version of the Beetle also creates a little bit of confusion about whether the new model is, well, new. In 1998, the company released what it called the "New Beetle". So that makes this the new New Beetle although technically the company calls this one, simply, the Beetle. 

The new version of the car that was originally launched in 1938 comes with three engine options: a 2.5-liter mill, a 2.0-liter TDI turbodiesel and a 2.0-liter turbo.

The commercial, of course, came with actual beetles--as in insects--making their way around the screen as if they were on a test track--all with tunes blaring. The ad was one of the most popular Super Bowl ads to be replayed and reposted on YouTube and other video sites. Take a look.

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Comment (1)
  1. I, for one, like the new beetle. It captures the uniqueness of the old beetle while still being modern. I was reading about it before on the and it looks it even gets better gas mileage.

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