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Pick Your (Advertising) Poison: Glenn Beck or Charlie Sheen

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Glenn Beck

Glenn Beck

If I was a betting kind of guy, I would always bet on a winner, someone with a track record of success, who delivers you the goods time and again. This goes for sports or politics or restaurants, or in many cases automobile manufacturers and their affiliates.

So what do the geniuses at the ad agencies and marketing departments do? When they find the stars du jour, they either place products around them, or they have said stars be highly paid shills in the hopes that people who are easily swayed by the rich and famous will part with much of their money to buy one of these products.

You know how it goes. You just have to buy that death insurance because Studley Broadchin said you should on his TV or radio show. You must purchase that all-in-one weedkiller-eye brow plucker- toenail clipper-bread maker because celebrity X, who you think can do and say no wrong despite having been caught fondling fruit in a rabbit suit at a local supermarket, says you should because he has one too.

However, there are limits to what stars can do for a brand because their egos get in the way of their brains and they say and do stupid things. The biggest two that come to mind are Charlie Sheen, for obvious reasons, and Glenn “I have two right wings” Beck. They are so scary that they chased producers and advertisers away faster than Zombie Hitler with Limburger cheese rubbed behind his ears. No agency or automobile producer was risky or dumb enough to have Charlie Sheen advertise their car. (But I did find a pretty funny, and foreshadowey Hanes commercial where Chucky "Winner" Sheen totals his Mercedes. Give him credit for being able to make fun of himself.)

Glenn Beck didn't even advertise cars, but GEICO was a sponsor of his show in America as was Toyota in the UK. Note the use of the past tense. Sure, he brought in the ratings, but his bizarre and virulent rantings made Saddam Hussein’s Gulf War rhetoric sound like a Ronettes single. You have to check out the Glenn Beck statements that pushed the sponsors over the edge. Or his review of a fuel-cell car, if you have 9 minutes to waste.

So what is the lesson? Advertisers of all things automotive, be it insurance or the cars themselves, should stay away from famous people like the plague because celebs are only slightly less volatile than a nitroglycerin milkshake and will eventually blow a tire, so to speak. And there goes your brand.

Let automotive ads glorify the cars, their technology, their contribution to humankind, how they make us feel, but don’t try and get us to buy one because Mr. Beck or Mr. Sheen said it would make fell and look you just like them.

Charlie Sheen Ad





Glenn Beck on Hydrogen Cars (2008)




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Comments (11)
  1. There's more useful info in this than in Obama's budget. At least Beck's position hasn't changed with every poll since '08 like Obama's has. Beck speaks for A LOT of people who are unhappy with where liberals are taking this country. About 300k+ of them showed up on 8/28/10 and cleaned up before they left. The unions couldn't get half as many, even in WI, plus they caused millions in damage and made death threats. Beck is not gone, he's just going to do a Palin and come back stronger and less vulnerable. Funny how the unions, Media Matters, Soros, etc., say Beck lies even when he shows video to back up his claims. He hasn't been sued for libel or slander because they aren't lies so they try to silence him. He's "right" in many ways.
     
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  2. Outside the political sarcasm every now and then, Beck's review of a hydrogen fuel cell car isn't that bad coming from a politician(which he is). The disadvantages of a hydrogen system were clearly defined by GM and others also during '08. So don't hate on a video just cause he is a right-winger. The far-left too distort info for their support, and they are the majority in web reviews, not the engineers or scientists.
     
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  3. This creature called himself an entertainer but it's too bad too many people took him seriously - so much evil and hatred caused by this POS (part of 10% most greedy individuals) and his 40% dumbest followers who kept the ratings high.
     
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  4. fstncln: you sir, are an idiot.
    Humanity may be doomed by the stupidity of you and yours. In conclusion: you suck!
     
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  5. Hey Martok, coming from you it's a compliment! Do you know me? Have we met? You disagree but can you prove otherwise? I think not or else you and all of the bozos who got us into this mess would have sued Beck's pants off by now. No, keep slinging mud when you have no argument, we don't care. You're on the way out, bud. The 11/10 elections, Madison, and so forth are only the start. The silent majority won't be silent anymore and let this country got to hell under the "The Three Hucksketeers" (Obama/Pelosi/Reid) and all their rich, arrogant friends in Hollywood and the lamestream media. The experiment failed, Beck and others outed the plan. If you like European socialism so much, go there! Better yet, go to Klingon & bring Obama!
     
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  6. Sorry for the repetition, I was getting error messages so I re-entered my comment. Besides, Martok probably needs to read it 3 times before he calms down enough to put down the Kool-Aid and find the truth on his own.
     
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  7. I'm pretty sure Martok does not feel like wasting his time "debating with you fstncln... you are a Beck supporter..
     
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  8. Seriously - Not really. It's just that there's so many people who say he's a liar but don't prove it. They spout off with hate speech about people they don't even know because they only listen to one side and don't take the time to find out both sides and decide for themselves. If somebody could show me proof that the videos, etc., Beck shows are false I'd have no problem accepting that. Where's the proof? There is no debate, there is only one truth. A statement made without data to back it up is an opinion. Beck backs up what he says with videos and quotes from the people themselves. How can you not believe these people said/did these things when you see it yourself? If it were made up the FCC would be all too happy to nail him. Soros's lawyers would love to sue him but they haven't. Hate speech is bad enough, hate based on believing lies without checking first and about people you don't even know is even worse.
     
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  9. You three, JDK, Martok and Seriously?, aren't really my time, but I just couldn't pass up the chance to ask you if you have ever listened to Glenn Beck all the way through his TV show? Have you read any of his many bestsellers? You really should try to get to know someone yourself before you feel free to slam him. So, fstncln, you just keep on keeping on. You definitely know Glenn Beck a lot better than those who pretend that they do. Rave on, brother!
     
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  10. You three, JDK, Martok and Seriously?, aren't really my time, but I just couldn't pass up the chance to ask you if you have ever listened to Glenn Beck all the way through his TV show? Have you read any of his many bestsellers? You really should try to get to know someone yourself before you feel free to slam him. So, fstncln, you just keep on keeping on. You definitely know Glenn Beck a lot better than those who pretend that they do. Rave on, brother!
     
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  11. Thanks, B.T. Just trying to stop the BS and spread a little E4.
     
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