MyFord Touch, in 2012 Ford Focus Electric
Ford CEO Alan Mulally
Ford Motor Company won the lion’s share of automotive-related categories in the 2011 Edison Awards presented April 6 in New York City. The Dearborn, Michigan automaker took home three gold and one silver awards in the 2011 Best New Product Awards and 2011 Achievement Award for company President and CEO Alan Mulally.
Ford won a gold award in the Applied Technology segment for its rear inflatable seat belts. The second gold was in the Transportation – In-Car Driving Aids Segment for MyFord Touch. Ford took home silver in the same category for SYNC Applink. Ford also won gold in the Transportation – Remote Driving Aids Segment for MyKey.
MyFord Touch, MyKey, SYNC Applink and rear inflatable seat belts are each industry-first innovations.
2011 Chevrolet VoltEnlarge Photo
OnStar MyLinkEnlarge Photo
General Motors wasn’t left out of the winners’ circle, though, taking home one gold and one silver awards. The Chevrolet Volt, the world’s first electric vehicle with extended-range capability, took gold in the Transportation – Personal Transportation Segment, while OnStar MyLink snagged silver in Transportation – Remote Driving Aids Segment. In the Chevrolet Volt, this app allows users to control vehicle charging functions and view charge level, electricity charging rate tables and electric vehicle information, along with other features. This marks OnStar’s second consecutive Edison award. OnStar’s Stolen Vehicle Slowdown received a silver award in the Best New Product in the Technology category in 2010.
2011 Nissan LeafEnlarge Photo
The all-electric Nissan LEAF took home bronze in the Transportation – Personal Transportation Segment.
The Edison Awards are voted on by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group, an organization comprising America’s top marketing professionals and academics. Nominees were judged on marketplace innovation, marketplace success and market structure innovation of new products launched in the past year, societal impact and design innovation.