Rebecca Black - Friday
Quick: Which music-video face do you most associate with Chrysler now: Eminem, or Rebecca Black?
Chrysler no doubt would rather have you think of its Super Bowl commercial, starring Eminem, but it would be hard to find someone who logs any time connected and hasn't seen the cobbled-together music video for "Friday," by Rebecca Black.
Both videos, in recent weeks and months, have seen millions of YouTube views.
The "Friday" video shows Black deciding to ditch the school bus and instead ride illegally—at least in most states, according to graduated-licensing (GDL) rules—with three other friends and a very fresh-faced teen boy driver in a Chrysler Sebring Convertible.
Kickin' in the front seat
Sittin' in the back seat
Gotta make my mind up
Which seat can I take?
"Well, you can't take the middle seat, which has no seatbelt," we thought.
But that's what the video shows her taking, while she and fellow passengers—and, gasp, the driver—completely omit seatbelts, while it's clear the vehicle is moving. And then there's the standing-up in a moving car, while they're "cruisin' so fast."
The Chrysler Sebring Convertible, according to Chrysler and the federal government, is a four-passenger vehicle.The video also shows several other Chrysler vehicles, a Dodge Grand Caravan and Jeep Patriot, in the scene.
Let us know what you think: Is all the "Friday" exposure doing anything good for Chrysler? And furthermore, is the Eminem video/commercial broadening interest in Chrysler, or just stoking Detroit pride for people who already have it?