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White, Black And Silver: Top Car Color Choices In North America


2011 Hyundai Elantra

2011 Ford Explorer

2011 Ford Explorer

Ever think that white cars are taking over America? It seems that everywhere you look that’s all you see on the freeways and roadways and in parking lots and up and down your street.

It’s an understandable assumption. In fact, white and white pearl have retained the top spot in car color in North America for the past four years. For 2010, white/white pearl accounted for 21 percent of North American car color popularity, due, in large part, to preferences in fleet and light truck and SUV markets here. Globally, however, silver reigns supreme as the world’s most popular car color choice at 26 percent.

2010 Cadillac Escalade

2010 Cadillac Escalade

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2011 Toyota Prius

2011 Toyota Prius

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But black, noir, whatever you want to call it, is a solid number two in North America at 18 percent, beating out silver by a single percentage point. The findings come from DuPont’s 58th Global Automotive Color Popularity Report. According to DuPont, black (and black effect) leads the North American compact/sport and luxury/luxury SUV categories.

Although the report came out in December, with spring already here and thoughts of family members already drifting to road trips and summer vacations, FamilyCarGuide thought it would be good to bring some perspective to the automotive landscape – color-wise.

2011 Infiniti G37 Sedan 4-door Journey RWD Angular Front Exterior View

2011 Infiniti G37 Sedan 4-door Journey RWD Angular Front Exterior View

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2011 Honda Fit Sport

2011 Honda Fit Sport

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Gray sits in fourth place at 15 percent, followed by red at 11 percent.

Rounding out the next three spots in the top ten most popular car colors in North America are blue with nine percent, and then brown/beige and green at five and two percent, respectively.

2011 Chevrolet Camaro

2011 Chevrolet Camaro

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What’s the least favorite color? Despite the snazzy looking yellow on sports cars like Chevrolet Camaro and others, yellow (and gold) are the least popular. Oh, there’s also other, at less than one percent. Probably that includes the outrageous purple, off-the-wall orange and other sure-to-be-noticed-even-in-the-dark color shades.

Interestingly, with the exception of silver in first place and white/white pearl in third place globally, the rest of the global car color choice lineup is the same as that of North America – just different percentages.

Hmm…just wondering, what if all the cars in this country one day turn out to be a single color? Manufacturers paint it one color, period. Saves on manufacturing complexity, streamlines costs, results in much more efficiency. If a customer wants it a different color, it requires a trip to an aftermarket paint shop.

Nah, probably never happen. At least, we hope not. As consumers, we love our freedom of choice. Always have, always will.

By the way, what is your favorite car color? Does it depend on vehicle type or are you enamored of a certain color for your family car no matter what? Feel free to mention your top three choices in the comments section below.

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[Autoblog, DuPont]

 
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Comments (2)
  1. Well I guess most people like to be boring ;)
    I prefer blue. I have a blue Honda Civic Coupe. I think I'll always avoid white. I need a new car soon and I'm mostly looking for a different shade of blue.
     
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  2. @Ashley - Actually, I agree about blue, having owned a couple of really sharp and, to my mind, awesome blue cars. I tend toward the deep metallic blues, but some of the lighter ones that look like sun is coming through are very enticing as well. DuPont is doing some interesting things with colors, so maybe blue will make an ascent up the popularity charts in years to come. Hard to topple white, black and silver, though. Thanks for the comment.
     
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