Ford's Focus Doug: Like Charlie Sheen, Only Orange, And A Puppet

March 21, 2011

No human celebrity on earth would dare follow sensei Charlie Sheen's totally amazeballs assault on social media, hoping to come out huger and finish....higher.

This week, one puppet is giving it a cold, calculating, point-perfect try.

Meet Focus Doug. He's the orange puppet that Ford wants us all to become obsessed with. He is clearly not a Muppet per se, since that would give Disney's legal storm troopers their excuse to open fire. Doug's more an Avenue Q knockoff cut from the same cloth as other unbe-weave-able media creations like Kim Zolciak and her singing career. (The clinical term, we think, is "BravoLebrity!")

Apparently, some time in the wee fake-news hours this morning, Focus Doug held a press conference to introduce himself. Did it really happen? We don't recognize any reporters in the room on the YouTube video below, but Doug's press agent looks suspiciously like the editor of another auto Web site. So, maybe.

During the presser, Doug made it clear he'll be driving around the country in a new 2012 Ford Focus, showing off some of its newest features to drivers and shoppers. If the video is any indication, Doug would prefer those consumers were hot chicks.

Like everything else with a vague whiff of 2009 about it, Doug has already woven himself into social media, which is easy to do since he's an up to 80 percent polyester blend. Doug already has a YouTube channel, a Facebook fan page, and a Twitter account, though he hasn't tweeted anything yet. You need opposable thumbs for that.

We're sure Doug will be seen everywhere on Ford's Facebook and YouTube channels over the next few months, but we're not 100 percent sold on his bona fides. What do you think: is Doug the right puppet to spread the word about the 2012 Focus, or does he have his head up in the same place he has someone's hand?

And is it true that tiger blood is what makes him orange?

[YouTube]

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