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What Do You Think Of The Ford Explorer JabbaWockeeZ Dance Off?

By Joel Feder
Joel Feder Joel Feder
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Joel oversees High Gear Media's social media channels, video, and OEM outreach, while also reporting the latest automotive news. A Minnesota native... More

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JabbaWockeeZ Ford Dance Off

JabbaWockeeZ Ford Dance Off

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Ford has been marketing the new 2011 Explorer in some very unique ways. Its latest video features a JabbaWockeeZ dance off between the 2010 V8 Crew and the 2011 V6 Posse.

While we must admit, some of the new marketing for the 2011 Explorer is downright creative, this latest video has us scratching our heads. Maybe we just don't "get it." But to us it feels somewhat off topic.

After watching the entire video (if you don't watch the end you totally miss the point), it still seems to have little to do with a V-6 or V-8 engine. It also isn't made clear who wins the battle in our eyes as the V8 Crew and V6 Posse seem to have similar dance skills.


We understand the video is meant to educate people that the 2011 Explorer dropped the V-8 engine option and now features a V-6. The video points out that the new V-6 engine is down only 2-horsepower when compared to the old V-8 and has much better fuel economy.

Watch the video below and let us know in the comments if the JabbaWockeeZ dance off informs you about the 2011 Explorer's new engine.

[YouTube]

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Comment (1)

  1. ime Posted: 3/17/2011 11:17am PDT

    "It also isn't made clear who wins the battle in our eyes as the V8 Crew and V6 Posse seem to have similar dance skills."
    - I believe that is the point. To show that there isn't much difference between the old V8 and the new V6.
    Although I can also see how the concept may be somewhat unrelated to the topic at hand.
    I loved the idea however, and felt they made their point.
     
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