As the news was blaring about the nightmare in Japan, all I could think of was an anime classic film called Akira that was heavy-duty post-apocalyptic and full of crazy motorcycles and cars, among other wild stuff. Then I thought, why think only of the bad and look instead for some good, and in this case, I wanted to find a good ad by a Japanese car maker and I happened along a relatively cool ad from Toyota that was sourced from Down Under.
It’s for the 2011 Scion/Toyota xB, which only recently crossed the border into Canada and has started to make its way across the globe. The car is quite unique looking, but a far cry from the first generation xB that was a small box on wheels and had a huge cult following all over the place. While the 2011 xB is much more conventional and mainstream, it still stands out in terms of exterior and interior design. Scion/Toyota really wants it to be different, and they make it highly customizable giving each one a unique character.
An then there is this short ad, which by no means moves the goal posts in any creative way, but it does make you focus on the vehicle in question. I like the music, which also reminded me of Akira again, hence the link to Japan, but also to how the ad agency did a good job of focusing the viewer on the car. They make all the other vehicles see-through and choose a really bright, almost too light blue against a dark background to make sure you see the car. No claims of horsepower, efficiency, price, safety, or anything practical. Just the car. Granted the ad is barely 30 seconds long, but in that short time, I got pulled in. I think the eerie music and the visuals all work well together.