Chevrolet Unveiling New Colorado In Thailand

March 16, 2011

Chevrolet recently gave the world a sneak peak at the concept version of its next-generation Colorado mid-sized pickup with a teaser photo. The 2012 version of the truck will officially be unveiled at the 2011 Bangkok International Motor Show on March 25 in Thailand.

Chevy says that mid-sized trucks like the Colorado made up 43 percent of vehicles sold in Thailand in 2010, so obviously the manufacturer hopes to get a piece of that pie. In this country, it doesn’t seem like the Colorado ever caught on for public use. It’s been popular for fleet service for delivery companies and similar businesses, but seemed more like a replacement for the compact S-10 than a true mid-sized model that it was originally touted to be, in my humble opinion.

Conversely, the Dodge Dakota seems to have been the quintessential mid-sized pickup in the U.S. market, partly because of its big-truck look and feel. Toyota’s Tacoma also has a more rugged look that gives it a bigger feel. Like the Dakota, you can get the Colorado with an upgraded V-8 and in a crew cab. Chevrolet isn’t saying much else about the new 2012 Colorado, but it will be interesting to see if they give it more of a truck-like feel to attract a broader audience in this country.

For more details, check out our previous story by clicking here.

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