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Despite all the turmoil Saab has gone through in the last year, there has been a ton of support from the fans of this quirky Swedish car company. At this point, many Saab fans know about the blog Saabs United.
This morning Saab announced it has hired Steven Wade, founder of Saabs United. As of April 4, he will work as part of Saab's social-media marketing team out of Melbourne, Australia. In this role, he will work on marketing campaigns across the globe.
Wade achieved worldwide recognition among Saab fanatics in his role as editor-in-chief of Saabs United, especially during the turmoil of Saab's sale by General Motors to Spyker.
The website Saabs United has been sold to a new owner and will continue to be a resource to Saab fans worldwide. By bringing Wade in-house, Saab is showing its commitment to giving enthusiasts more access to events and information.