Entries in Saab's banner ad competition
"Saab fans are a very devoted and passionate group," said Jennifer Swantek, Vice President, Account Director, McCann Worldgroup Team Saab. "As we were working to relaunch the brand, we knew it would be important to find ways to leverage Saab's loyal fan base. People want to share their passion for the Saab brand. They just needed an outlet. Now, through Facebook, we can give our enthusiasts that voice."
"The Story of Saab" was created by McCann Worldgroup Detroit's Team Saab for the U.S. market. Team Saab also has the responsibility of creating the global launch campaign for the company's next product, the 9-4X. Team Saab also partnered with iWerk, a Royal Oak, Michigan based software development company, to create the Facebook technology.