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Saab Wants You To Design The World's Best Banner Ad. Good Luck. Page 2

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Entries in Saab's banner ad competition

"Saab fans are a very devoted and passionate group," said Jennifer Swantek, Vice President, Account Director, McCann Worldgroup Team Saab.  "As we were working to relaunch the brand, we knew it would be important to find ways to leverage Saab's loyal fan base. People want to share their passion for the Saab brand.  They just needed an outlet. Now, through Facebook, we can give our enthusiasts that voice."

"The Story of Saab" was created by McCann Worldgroup Detroit's Team Saab for the U.S. market.  Team Saab also has the responsibility of creating the global launch campaign for the company's next product, the 9-4X. Team Saab also partnered with iWerk, a Royal Oak, Michigan based software development company, to create the Facebook technology.


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  1. There are definitely two possibilities:
    One is that Saab recognizes the value of having customer input when it comes to advertising.
    The other is that they are out of money and simply cannot do all the marketing with the staff they have left.
    Either way, Saab should embrace this as an opportunity to get fans involved, get more brand visibility, and perhaps win over some new customers. 'Quirky' is definitely a plus in today's market.
    Thanks for posting!
     
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