ChryslerAutos Tweet Motor City DriversEnlarge Photo
UPDATE- Chrysler confirms the profane tweet came from an NMS employee, and also confirms the employee has been terminated.
Social media is a double-edged sword: tweet too fast and you might make a mistake.
A bad one.
The official Chrysler Twitter account made a mistake of haste this morning, by accidentally tweeting that people in the Motor City don't know how to drive. With a colorful descriptor stuck in for emphasis, as seen above.
The offensive tweet was deleted from the account very quickly and an apology was posted. Chrysler claims the account was compromised and it is supposedly taking steps to resolve this issue.
Our bet says that based on the tweet, the account was not compromised, but that a employee of New Media Strategies (NMS) who manages Chrysler's social media, accidentally tweeted from the wrong account this morning on their way into work.
We reached out to NMS for a comment but haven't heard back. We're guessing that the employee who made a mistake is having a very bad day at this point.
The moral of the story: make sure you know what you are tweeting on which account. Mistakes can cost you big time.
But they can be f******g hilarious, too.