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Is Jeep Splitting Hairs When It Comes To Facebook Fans?

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2011 Jeep Wrangler

2011 Jeep Wrangler

Jeep announced today that it now has over 1 million Facebook fans. It joins other automakers such as Porsche and Ford in this elite, but growing group.

Jeep is also quick to claim that it is the "first domestic automotive brand with more than 1 million Facebook fans." While this is true, at some level it's splitting hairs.

Both the Chevy Camaro fan page and the Ford Mustang fan page have over 1 million fans. The fact is, neither Chevrolet or Ford as a brand have 1 million Facebook fans on their corporate fan pages.

Ford was quick to tweet out a congratulations to Jeep from the Mustang Twitter account. It also noted in that tweet that it has 1.2 million Facebook fans on the Mustang fan page alone.

What do you think? Is Jeep getting overly technical with its wording? Let us know what you think in the comments.

Ford Mustang Tweet To Jeep

Ford Mustang Tweet To Jeep

[Jeep and Twitter]

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Comments (3)
  1. Joel -- What do you think? Is it really splitting a hair?
    Great for the folks at Ford, GM and other brands with super fans behind specific vehicles. That is really cool, IMHO.
    What Jeep has accomplished is simply another category; another way to look at Facebook Pages.
    For Jeep and other Chrysler Group brands, we put more emphasis on the entire brand/lineup. Sure T&C has a Facebook Page (http://www.facebook.com/ChryslerTownandCountry) and others do as well, but there isn't the same emphasis as on the overall brands.
    Give the Jeep brand its due. You could make a point that, the Jeep brand, nearly more than any other auto brand, is very iconic with a strong community. So it is *something* when a brand reaches the magical 1 million mark.
    Thanks for helping drive the conversation. Wonder what others think?
    -Mike Driehorst
    Editorial Director-Online Media
    Chrysler Group LLC
     
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  2. Every company has its own way of aggregating and engaging with fans. In Ford's case, we won't create a brand-wide Facebook presence (despite Chrysler's mistaken claim about the 550,000 fans of our *corporate* page) because let's face it: Mustang fans aren't likely to appreciate the same content that our Ford Electric Vehicles fans, nor would our Trucks fans be into the same kind of stuff that our Focus fans are.
    We have some 3 million fans globally on Facebook and we'll continue to engage with them on the pages that make the most sense for them and for us. And we'll wish our competitors well in the efforts that are right for their brand and their fans as well.
    Scott Monty
    Global Digital Communications
    Ford Motor Company
     
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  3. Wow... This is just like two girls one cup, except instead of girls you have two Detroit PR hacks and instead of poo you have.... oh wait, this is exactly the same as 2 Girls, One Cup.
     
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