2011 Chicago Auto Show: Ram 1500 Tradesman

February 10, 2011


Dodge's CEO Fred Diaz proclaimed in Chicago that, "2011 was the year of the Ram." Ram truck, that is.

He says Ram understands "loud and proud" truck buyers and, perhaps, a little Italian too.  According to Diaz, there's a "famiglia" of Ram trucks.

To that end, he introduced a new Ram family member at the 2011 Chicago auto show, the Tradesman.  Diaz claims it offers better work-truck performance for the price.  It arrives at dealers during the second quarter of 2011.  Vital specs: a HEMI 5.7-liter, 390-hp V-8 mill; Class IV trailer hitch and wiring; heavy-duty transmission cooler and 17-inch wheels.

He claims it tows 10,450 lbs and carries a 1,600 lb payload.  Base price including freight is $22,780.  One can chose from regular cab with short bed or long bed.  Two- or four-wheel drive versions are also offered.  Three different rear-axle ratios let you tweak power delivery.  The most fuel-efficient combo nets an estimated 20 mpg highway.

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