Dodge's CEO Fred Diaz proclaimed in Chicago that, "2011 was the year of the Ram." Ram truck, that is.
He says Ram understands "loud and proud" truck buyers and, perhaps, a little Italian too. According to Diaz, there's a "famiglia" of Ram trucks.
To that end, he introduced a new Ram family member at the 2011 Chicago auto show, the Tradesman. Diaz claims it offers better work-truck performance for the price. It arrives at dealers during the second quarter of 2011. Vital specs: a HEMI 5.7-liter, 390-hp V-8 mill; Class IV trailer hitch and wiring; heavy-duty transmission cooler and 17-inch wheels.
He claims it tows 10,450 lbs and carries a 1,600 lb payload. Base price including freight is $22,780. One can chose from regular cab with short bed or long bed. Two- or four-wheel drive versions are also offered. Three different rear-axle ratios let you tweak power delivery. The most fuel-efficient combo nets an estimated 20 mpg highway.