Suzuki Asks Fans To Rate Its Super Bowl Ad Against Others

February 7, 2011

While automotive journalists rave about the new midsize Kizashi, most consumers don't even know the brand exists. Last night Suzuki aired its first Super Bowl commercial in an attempt to firmly place themselves in front of American consumers.

In a 30-second spot, Suzuki featured its Kizashi sedan being chased by a group of seemingly angry snowmen. The sedan's all-wheel drive helped the driver escape the angry snowmen and blast through the snow covered roads.

Suzuki doesn't want its Super Bowl ad to be a 30-second afterthought. It has taken to the Internet and is inviting fans to rate the commercial against the competition on both Facebook and YouTube.

Beginning one hour before kickoff, Facebook began counting the number of "Likes" each automaker's commercial receives until Wednesday, February 9 at 9 P.M. EST. The automaker with the most "Likes" on its commercial will be declared the most popular.

YouTube began counting the number of views each commercial receives on its site once the game ended. The counting will end on Monday, February 14 at Midnight EST. The five most viewed commercials will be declared the winners. The winning commercials will each be featured on the YouTube home page.

Let us know what you thought of Suzuki's Super Bowl ad in the comments and make sure to make your voice heard both on Facebook and YouTube.

[Ward's Dealer Business]

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