While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the Sundance Film Festival. That's where Honda unveiled the latest short in its "Dream the Impossible" film series -- this one dubbed "The Undying Dream".
Honda has a long and well-documented fascination with the medium of film, and while some of the company's movies can seem a bit repetitive (yes, Honda, we know about your humble beginnings as a motorcycle company), we have to admit: they're awfully fun to watch.
A year ago, Honda's Sundance entry was called "Living With Robots". The year before, we saw a thoughtful series of shorts by Derek Cianfrance about failure, experimentation, and the future. (In fact, those may have been our favorite clips so far.)
This year's "The Undying Dream" seems somewhat less inspired -- more like a long commercial than anything -- but it does manage to make a few important points. The biggest takeaway may be Honda's vision of a future with unlimited personal mobility; like Audi, Honda is less concerned with mass transit solutions to traffic and congestion than with making personal transport more efficient and more sustainable.
As you'll see below, "The Undying Dream" is easy on the eyes, having been directed by Ondi Timoner, a two-time Grand Jury Prize winner at Sundance. It's part of the "Honda Power of Dreams Experience" that runs on Main Street throughout the festival. Along with the film, the "Experience" allows Honda to show off its acclaimed ASIMO robot, its FCX Clarity hydrogen fuel cell sedan, and two firsts: Honda's first jet and the world's first motorcycle with an airbag. Maybe we'll get more details on those two items in next year's film.