Most Popular Automotive Colors Around The World

January 20, 2011

Each year DuPont takes a snapshot of the most popular automotive colors in North America and around the world. The image above depicts the top ten colors globally. Closer to home, white has topped the list in North America for the fourth straight year. White is followed by black, silver, and gray. Remember that government and business fleet vehicles skew the results because so many of them are white.

It's also good to note that in North America black is the most popular color for many sports vehicles, including compact sports cars and luxury SUVS. Here is the overall top ten list for North America:

1. White/Pearl - 21 percent

2. Black - 18

3. Silver - 17

4. Gray - 15

5. Red - 11

6. Blue - 9

7. Brown/Beige - 5

8. Green - 2

9. Yellow/Gold - 1

10. Other - 1

Around the World

Top Automotive Colors in Europe

What about the rest of the world? Silver and black are in a tight race for the most popular vehicle color on a global scale. These are followed by white and red. What are the most popular colors for vehicles in other countries? DuPont actually lists the top ten colors for each country or region. However, for our comparison let's look at the top four:

North America - white, black, silver, and gray.

Europe - black, gray, silver, and white.

Russia - black, silver, gray, and white.

Japan - white, silver, black, and blue.

India - white, silver, brown/beige, and gray.

China - silver, black, gray, and white.

Mexico - white, black, silver, gray.

South America - silver, black, gray, and white.

South Africa - white, silver, black, and silver


The DuPont Color Popularity Report for the automotive industry is released annually.
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