Which Car Color Offers Better Resale Value?

January 20, 2011
DuPont Automotive Color Popularity

Don't trust your car sales person to tell you which color has the best resale value. Some salespeople tell the truth, but others don't. When I was Internet Manager for a major car dealer, I saw how flexible many salespeople were when recommending colors. It must have been a coincidence that the best color to buy for resale value almost always matched the exact color of the car 1) the customer was looking at and wanted to buy, or 2) the vehicle the salesperson wanted to sell.

Just the Facts

Instead of relying on the "flexible" opinion of your salesperson, let's go to the authoritative source for vehicle colors around the world. Each year DuPont releases its Color Popularity Report for the automotive industry. In North America, white/pearl has topped the poll for the fourth straight year. White is followed by black, then silver, gray, and red. Here is the full list:

1. White/Pearl - 21 percent

2. Black - 18

3. Silver - 17

4. Gray - 15

5. Red - 11

6. Blue - 9

7. Brown/Beige - 5

8. Green - 2

9. Yellow/Gold - 1

10. Other - 1

Behind the Figures

If you want the best resale value for your car, truck, or SUV you actually need to take a deeper look into the latest DuPont report. For example, one reason white tops the list is because of the huge number of government and business fleet vehicles on the road. Many of these are white and impact the over-all results. Also, black is the most popular color for many sport vehicles, including compact sport vehicles and luxury SUVs. Silver gets the nod for intermediate-sized crossover vehicles with black running a close second.

From an international perspective, silver and black are in a race for the most popular vehicle color around the world. This is how those figures look:

1. Silver - 26 percent

2. Black - 24

3. TIE: White/Pearl and Gray - 16

4. Red - 6

5. Blue - 5

6. Brown/Beige - 3

7. Green - 2

8. Yellow/Gold - 1

9. Other

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