Audi Launches New Custom Interactive YouTube Channel

January 17, 2011

Like other automakers, Audi will be running an ad during the Super Bowl. In conjunction with the release of the new ad last week, Audi launched one of the first interactive custom channels on YouTube in the automotive industry.

Audi's YouTube channel looks different than others. A full size ad dominates the top half of the page with a large graphic of the 2011 Audi A8. Each time a user click one of the side arrows, the graphic changes to highlight a different feature on the new 2011 A8.

The graphics demonstration covers topics such as the aluminum frame, Bang and Olufsen sound system, LED headlights, and other such features.

Below the interactive display, users can either subscribe to Audi's channel or play the new A8 Super Bowl ad. Scrolling down below all of these features displays Audi's regular YouTube channel.

[YouTube]

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