Mercedes-Benz Tweet Race to the Big Game
The race will begin on February 2, and each team will depart from a different city. The teams will be in specially outfitted Mercedes-Benzes, probably with quite a few cameras and other such tech toys.
Each team will have a series of challenges along the route which they will need to complete. The Coaches will assist by using their following on Twitter to fuel the team with gallons of tweets. Full details of how these gallons of tweets will be measured and or used have not yet been released.
Team S will be driving an S-Class with Pete Wentz as their coach. For those that follow sports, Green Bay Packers fans will recognize Todd Sanders and John Pederson who will be driving an S400 Hybrid. Team GL will consist of a duo of tweeting housewives, Jennifer Marshall and Meredith Sinclair. They will be coached by Serena Williams' in a GL350 BlueTec.
The last two teams consist of Team E, which of course will drive E550 Cabriolet and will have Yankees' Nick Swisher coaching and helping with the Twitter fuel. The two drivers of the E550 Cabriolet are Len Kendall and John Morrison. Last but not least is team CL ,who has TV's Layla Kayleigh and Julissa Bermudez as the drivers. Coaching their CL550 4MATIC will be Rev Run.
Followers of the team who ends up winning could end up winning a V.I.P. trip for two a Mercedes-Benz sponsored event of their choice. Followers also will be in the running for one of 20 Tweet Race Most Valuable Tweet (MVT) awards. The MVT award winners will each receive a set of fancy Mercedes-Benz luggage.