At least that is what Advertising Age thinks, and they should know being an industry standard and such. You see they have come out with their Best Ad Songs of 2010. And it’s an interesting list as car ads feature in 5 of the top 10 ads of 2010. Let me preface this by saying, these are all background tunes that enhance the commercials they are in, and they serve to make you remember the whole experience by plugging into your ears as well as your eyes. Multi-channel marketing for your brain, so to speak.
Of those ads, which you can see below, my favorites are the VW, the bizarre Kia hamsters, the Subaru Love and the Ford Fiesta (which I commented on some time ago). The Honda CR-Z ad is just OK. They all combine catchy tunes with great storylines and memorable imagery. Especially the VW. Tracy Morgan and Stevie Wonder. Genius. Enjoy the ads and see if you think these ad tunes rock while the video rolls.