If you happen to live in New York City -- or if you're going to be there next Tuesday, December 21 -- you might want to pay attention, because two of the web's hipper lifestyle magazines have put together a city-wide scavenger hunt, and the winner will receive a new 2011 Ford Fiesta.
The contest is organized by Mental Floss and Neatorama, and it centers around QR codes -- those quirky square barcodes you've sees on buildings, in magazine ads, and, if you were at SXSW, on Chevy vehicles. There are dozens of QR readers available for smartphones and other mobile devices. Here's a sample list, and you can find more like ShopSavvy and Barcode Scanner in the Android Marketplace or on iTunes.
There will be four starting points for the scavenger hunt, and they'll be placed strategically around the city -- one each on the Upper West Side, the Upper East Side, West Village, and East Village. On Tuesday at 10:30 ET, Mental Floss and Neatorama will tweet the locations of the four points, and after scanning one of those four codes, contestants will earn a clue about the location of the next in the series.
In all, contestants will need to gather a total of four QR codes (presumably not the four starting points) by scanning them with their QR reader of choice. The first person to collect four will win the Fiesta, though Mental Floss and Neatorama say they'll be giving out other prizes at random that day, too.
This seems like a fun project and a great way to give away one of 2010's hottest new rides -- and just in time for Christmas, too. Of course, what anyone will do with a new car in New York City is beyond us, but as we hear so often this time of year, it's the thought that counts.