2011 Jeep WranglerEnlarge Photo
The evidence is everywhere: the weblog's days are numbered.
Sure, web magazines and news sites are likely to survive, but for corporations looking to connect with customers, the blog is the equivalent of the boy band: a product of the year 2000.
So why would Jeep join the blogging world now? Why not just stick with Facebook and Twitter and Tumblr and Foursquare? Everything these days is about mobility and shareability and short bursts of information. Even RSS readers are under fire (though they've never been especially user friendly). What makes Jeep think that its fans want full-length articles?
We're guessing it has something to do with Jeep owners' legendary brand loyalty. Like the folks who drive MINIs and VW Bugs, there's something almost cultish about Jeep owners' affiliation with the brand. Whether that affection comes from Jeep's military roots, its models' rugged looks, or the brand's outdoorsy vibe, Jeep drivers typically love their Jeeps, and they want to stay connected to the brand.
And it's that sort of enthusiasm that will likely push those folks to the new blog.jeep.com. So far, the company has posted info about new Jeep models, mobile apps, and the Jeep Wrangler's appearance in the videogame Call of Duty: Black Ops. Nothing on the site is terribly long -- certainly nothing of New Yorker length -- but it's enough to hold the reader's interest.
We'll be curious to see how long the Jeep blog sticks around. We have a sneaking suspicion that most of its content will eventually move to Jeep's Facebook page, but for now, enjoy the ride.
* * * * *
Jeep: Official Announcement of the New Jeep Blog
It is an exciting time for the Jeep® Brand as they venture further into the digital world with the launch of the new Jeep® blog. Jeep® by nature is a very social brand and the addition of the new blog is another opportunity to connect the brand with its adventure seeking audience.
The blog which aims to share the culture and history of Jeep® will give a new voice to fans and industry experts seeking more information about the iconic brand. Followers will be able to discover exclusive content from designers, engineers and other key influencers that can’t be found anywhere else. Additionally, the blog will showcase and highlight the latest news, consumer experiences with the brand, as well as an opportunity for Jeep® to learn and gather ideas from its fans.
Enhancing the blog experience is the implementation of social media capabilities including an easy-to-use feedback program for users to share information across social media platforms like Twitter & Facebook. Without leaving the blog, visitors can screen the latest videos from Jeep’s YouTube page, check out the newest photos posted to Jeep’s Flickr gallery, read the latest tweets and even see which of their friends on Facebook are also fans of Jeep®. With all the information and tools that can be found on the new Jeep Blog, the platform is destined to be a community and educational hotspot for everything Jeep.
To celebrate the launch of the Jeep® blog, the first 25 fans to comment on the post entitled “Celebrating the Launch of the Jeep® blog” receive a pair of movie ticket vouchers to attend a film of their choice. With the holiday season in full swing and an abundant selection of movies set to be released, timing couldn’t be more perfect.
[Jeep via John]