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Honda Standing By Accord Crosstour



With Honda downsizing its current lineup, it’s natural to wonder if the slow-selling Accord Crosstour would be next on the chopping block. After all, the enlarged Accord has fallen short of Honda’s sales expectations.

The Crosstour is currently assembled in Ohio, and was introduced to the United States market last November. Honda had set the sales target at 35,000 per year, but the Japanese automaker quickly revised that number to just 30,000.

Despite the reduction, Honda still couldn’t come close, as they sold only 25,927 examples of the Crosstour at the end of November, according to the Detroit Free Press. Still, despite being nearly 4,000 sales behind, Honda aren’t giving up on the vehicle.

There are numerous reasons why the bulbous Accord has failed to reach goals. One of those reasons might be the current economy. Add that to the harsh criticism from the automotive press and Honda, is facing quite the uphill battle.

Honda’s own product line might be an issue as well. It’s hard to imagine shoppers turning to the Crosstour, when the CR-V is a much better machine for the money. Not to mention the fact that the new Accord itself is midway through its life cycle, as new competition from Hyundai, Kia and Volkswagen looms.

There has been no word on whether or not Honda will revamp the Crosstour for the immediate future. 

[Detroit Free Press]

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Comments (2)
  1. Where are the replacements for the NSX, Ridgeline and S2000? I guess they just abandoned those market segments. That is SO GM, p!ss!ng away brand equity. No worry, their competitors are happily lapping up those abandoned customers. No one at Honda can seriously be at a loss for words why sales have plunged. The board of directors must look like a bunch of deer in the headlights at the annual meeting!
     
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  2. Are you for real R2DAD? Let's get real here, the Crosstour is a superb vehicle, you clearly haven't been behind the wheel of this machine. Quit embarrassing yourself and shut your mouth. This car has surpassed all expectations, you should read a review. I cannot begin to comprehend your idiotic opinions. I bet you haven't even seen this vehicle in person. Dumbass.
     
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