Advertisement
Find a Car
Go!

Survey: America Loves GM Again

Follow Richard

YouGov analysis of GM brand

YouGov analysis of GM brand

Enlarge Photo

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new survey from research firm YouGov indicates that there's light at the end of GM's tunnel, at least as far as the company's public image is concerned.

 

YouGov has a pool of 1.5 million survey participants, and each weekday, it asks 5,000 of them questions about the brands that litter their lives. The company then converts those responses into numeric scores that range from -100 (very poor image) to 100 (spotless reputation). A score of 0 translates as neutral. The scores measure "overall brand health incorporating sub-scores of quality, satisfaction, value, impression, reputation and willingness to recommend."

GM has had its share of ups and downs since it ventured to Washington in the fall of 2008 for the first leg of its bankruptcy/bailout grand tour. But take a look at the chart above, and you'll notice a sharp jump in GM's brand perception between November 17 and November 26, 2010 -- the time of GM's IPO. The automaker began that period with a YouGov score of 3.9 -- below that of the domestic automaking sector in general -- but by November 26, GM's score had surged to 10.3.

More importantly, that score came from YouGov survey participants who were planning to buy a car within the next six months. In other words, the improvement in GM's brand perception could have some very immediate benefits.

Of course, the graph also shows the beginning of a decline in GM's brand perception after November 26, slipping to around 9. That leads us to wonder if GM's positive buzz might just've been the result of having its name in the headlines for a couple of weeks. But either way, there's no arguing that the company's image is significantly spiffier now than it's been in recent months.

[BrandWeek, YouGov]

Advertisement
 
Follow Us

People Who Read This Article Also Read

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. Well, I didn't get polled. Granted, GM finally has some decent cars in the CTS, Buicks and 1 or 2 of the utes, and perhaps the vette. But most are all new and the reliability records are unestablished thus far. Added to that, it annoys the heck out of me that the gov't is subsidizing the Volt with a $7500 rebate for the clean tech when the cleanliness doesn't take the electric power plant emissions into account. And this is after bailing GM out. What about the VW TDI? It doesn't get a kickback!
     
    Post Reply
    Vote
    Bad stuff?

  2. well I wasn't polled either but I have say I will never buy another GM car I am one of those employees put out of a job sent to China along with a very large amount of my family and friends, The only way I would even consider buying 1 is if they close overseas plants and reopen plants in America and put Americans back to work!!!
     
    Post Reply
    Vote
    Bad stuff?

  3. So you're not going to buy a GM car because your job was sent to China? I bought a GM car because it was STILL made here. I mean, can we get together on this? Now am looking at another car but wouldn't buy the Camaro made in Canada when I can buy a Mustang made by UAW workers in Detroit. Can anybody need more help than Detroit UAW members? Congrats, GM, on the Volt. BTW, I have bought "foreign" cars for 30 years and have a virtually trouble-free Chevrolet, which I can hardly say about my BMW-designed MINI. What a problem that one was!
     
    Post Reply
    Vote
    Bad stuff?

  4. I have a 2005 Chevy for sale. Along with the sale I will include the BOOK of warranty repair work orders performed on the vehicle since I bought it in 2005. Needless to say, the GMPP I purchased for it more than paid for itself. I learned my lesson about buying GM. I rate them below average in every category. Purchased a 2011 Toyota Tacoma last month. Even the 2010 long term test Camaro purchased by a major car publication needed a new tranny inside of the first year-what is that? Nothing improved I'm afraid.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Advertisement
Take Us With You!
   
Advertisement

More From High Gear Media


 
 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.