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Honda Announces End Of Element Production With 2011 Model

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After a nearly 10-year run, the Honda Element is dead, its quirky, boxy thunder stolen by the more conventional CR-V. Honda today announced its plans to cease Element production after the 2011 model year.

In total 325,000 units of the Element sold over its tenure, though of late sales figures have been slumping steeply, with sales of the CR-V rising in its stead.

Honda's Element hasn't been a hot seller since its introduction despite a plethora of special editions, with the November's sales results showing it outpaced by the both the just-introduced CR-Z and the pickup-like Ridgeline.

Just how dire have the Elements' sales figures been? Only 939 units of the Jack of all trades, master of none sold in November, down 11.5 percent from last year's montly tally. Year-on-year to date sales are also down 3.4 percent while most of the rest of Honda's lineup is on the rise. The CR-V, for instance, rose 25.4 percent in November versus last year, selling over 18,000 units, with a year-to-date rise of 5 percent to 180,589.

To put the Element's sales volume in perspective, the Fit (down 20.8 percent over 2009's year-to-date) sold 4,180 units in November, while the Accord, Honda's best-seller, sold 19,025 units. In fact, Honda's premium Acura division, with a grand total of only 10,718 cars sold in November, has only two models (of six) that sold less than the Element--the Acura RL and ZDX. In other words, it's Honda's worst-selling vehicle currently in production, and still third worst if you mix in the small-shop Acura totals.  

[Honda]

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Comments (7)
  1. Based on what might happen to the Element. Do you have any indications on the future of the Ridgeline? If Honda decides to pull the plug on the Ridgeline for 2012, how long will they continue to produce the 2011 models?
     
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  2. This old thing still sells competitively against thew newer boxy models such as xB & Cube so it should stick around. Perhaps make it more competitive against the Soul, however ...
     
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  3. What stopped people from buying it was the horrible black fenders that made it look like it didn't finish the paint job! The SC was a god step and a larger more powerful engine might have made it unique - but Honda always underpowers every single model against the competition, as if their reputation alone will sell cars. Give me the Element SC with an accord or Civic Si engine and I'd buy two.
     
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  4. I have the first year Element and love everything about it. Going strong after 135,000 miles. What I always noticed was it was NEVER on sale like others and never featured and often left off of print advertising when the whole Honda line was shown. What comes first, the lack of pushing sales or sales being lousy and vehicle is dropped? That is my version of the chicken and the egg. Might buy one of the last ones or just go for the more conventional SUV or stop being a Honda owner. Too bad.
     
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  5. Not updating it even once (more than cosmetic) may have played a role ... I for one was set on buying an updated model that now obviously isn't coming. Sad, Honda really dropped the ball on this model ... sorta reminds me of how GM screwed the Saturn brand.
     
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  6. I'm sorry to hear about Honda's decision. I bought my 04 Element new and now have 95,000+ miles and I won't trade it for another vehicle until necessary. It is dependable, functional and fun to drive. The 4wheel drive helps in bad weather and I have used mine for family trips all over the East Coast and also for hauling pets, cargo, shrubbery, funiture...anything. I was hoping to buy another one in a couple of years, but I guess I will have to keep this one ASAP! I'm sure the lack of advertizing it has hurt it's sales...poor choice Honda for letting the Element go away.
     
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  7. i like this car
     
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