Earlier this week, we told you about Nielsen's first-ever "Green Marketer of the Year" award and about the five automakers the research firm had named as finalists: Chevrolet, Ford, Honda, Mercedes-Benz, and Toyota. The envelope has now been passed and opened, and -- drumroll, please -- the winner is Ford.
Nielsen's "Green Marketer of the Year" award recognizes the automaker "that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives." In other words, it honors the brand that has done the most to (a) increase the public's awareness about green rides and (b) generate positive buzz about eco-friendly technology.
After Nielsen crunched data from 2.5 million American TV viewers and numerous sentiment surveys of social media, Ford came out on top. Nielsen says the company's marketing generated huge awareness of its hybrid lineup (like the Ford Fusion Hybrid above) and other eco-friendly rides, like the highly efficient Ford Fiesta. In making the award, Nielsen also acknowledged Ford's sponsorship of American Idol, which focused on the automaker's hybrid vehicles.
Congrats to all the nominees and especially to our friends at Ford, who've been on quite a roll the past couple of years. If you haven't checked Joel's interview with Ford's Scott Monty from the floor of the 2010 Los Angeles Auto Show, do yourself a favor this Friday and watch it.