2010 Los Angeles Auto Show: Audi Debuts 'Audi A8 Experience' App For iPad

November 19, 2010

Audi has released yet another app for its fans -- this time, one centered on the company's flagship A8 sedan. Unlike many of the automaker's other apps, the "Audi A8 Experience" isn't about racing or games, but capturing the luxury experience.

The app aims to give users a good idea of the A8's full range of features. In addition to the usual slick shots of the car itself, the "Audi A8 Experience" also offers a virtual test drive, which shows off the sedan's pedestrian-detection technology, night-vision assistance, and its telematics system, the MMI touch pad.

Though entertaining, this app isn't just for fun, it's not designed simply to raise awareness of the brand: the "Audi A8 Experience" is for serious shoppers. Says Audi's Jeri Ward, general manager of marketing strategy, "[T]his app with A8 is really hitting a different place in the customer shopping cycle: it's aimed at the lower funnel where consumers want to engage with a vehicle on their own time so when they get to the dealership they will have experienced the car."

The "Audi A8 Experience" feels a lot like that beautiful iPad/iPhone brochure for the Honda CR-Z we reviewed a few months ago. It's engaging, informative, and sexy -- all in all, a great way to activate customers. Frankly, as much as we appreciate Mitsubishi's efforts to create a virtual test drives, we'd rather roll in this one.

The "Audi A8 Experience" is iPad-only for the moment, and there's no word from the company about an iPhone, Android, or Blackberry version in the works. Still, if you're an iPad owner and an Audi fan, the app is free and available for download at iTunes. For more info, check Audi's full press release below. 

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New 'Audi A8 Experience' App for iPad Debuts Today at the Los Angeles Auto Show

'Audi A8 Experience' App for iPad allows users to explore A8 technology and engineering, custom design a vehicle and conduct virtual "test drives"

LOS ANGELES, Nov. 18, 2010 /PRNewswire/ -- Audi debuted today at the Los Angeles Auto Show an innovative App for iPad called the "Audi A8 Experience" that allows enthusiasts to experience the all new Audi A8 luxury sedan like never before.  The "Audi A8 Experience" features virtual 'test drives' that allow consumers to experience safety elements, like pre sense pedestrian motion detection, and engineering features, like Audi's LED technology, engine efficiency, Audi Quattro AWD technology, demos of Audi night vision assistant, the MMI® touch pad and the 19-speaker Bang & Olufsen sound system.  The "Audi A8 Experience" App for iPad is available for free from the App Store on iPad or at www.itunes.com/appstore/.

"Shopping for a car in today's tech-savvy environment should seamlessly integrate into the way buyers shop for luxury items.  With the level of technology in an Audi, a traditional walk around or test drive could not fully demonstrate the extent of the vehicle's attributes. The A8 App showcases the technology under the skin – night vision assistant, the pioneering Audi Aluminum Space Frame, and more," said Audi of America Chief Marketing Officer Scott Keogh.  

The A8 App for iPad is part of the interactive "product theater" rolling out in select Audi dealers across the country.  The product theater is a comprehensive product demonstration showroom environment consisting of iPad, the A8 vehicle and a custom-built sample table containing a variety of leather, wood and paint samples available for order in the A8.  The "Audi A8 Experience" App allows consumers to preview the A8 in advance of a dealer visit, like full panoramic views of the stunning new interior and exterior.  The App offers an interactive look at the engineering deep inside the vehicle and features a virtual product customization tool that allows buyers to outfit their Audi with choice of fabric and exterior color and then connect to audiusa.com to see what their vehicle would look like as a finished product. The interactive product theater and App for iPad is an ideal blend of tactile and virtual product experiences to demonstrate the high technology, performance, safety, design and hand craftsmanship of the new A8.

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