Find a Car

Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

Follow Richard


Whitney Cummings interviews Brian Solis for Darkcasting

Whitney Cummings interviews Brian Solis for Darkcasting

Enlarge Photo

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers who have strong online followings."

Of course, this comes as news to no one except perhaps Wall Street Journal readers, who have a reputation for being older and more conservative than the general population -- and thus, in the popular imagination, more unfamiliar with modern technology*. But surely even the WSJ demographic knows that social media services like Facebook and Twitter are being used to market things, right? So the article's subheader, "Auto Makers Turn to Social Media 'Influencers' to Drive Sales", was perhaps a little unnecessary.

That said, the occasion for the article was a good one -- and one that we've already covered here at the launch of Lexus' Darkcasting talk show, which is part of the rollout campaign for the company's new CT 200h. The first few episodes of Darkcasting have now been posted to, and so far, so good. Here's a clip of host Whitney Cummings interviewing author Brian Solis:

The article is also timely given last week's rollout of promoted tweets on Twitter -- the company's first real attempt to monetize the fast-growing platform. Sadly, the WSJ  doesn't mention that at all, but maybe next year.

* Of course, that's just popular perception. Every few months, there seems to be a new survey showing that seniors are the fastest growing segment of internet users. John McCain is becoming the exception to the rule.


Follow Us

Commenting is closed for this article
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
Related Used Listings
Browse used listings in your area

© 2016 The Car Connection. All Rights Reserved. The Car Connection is published by Internet Brands Automotive Group. Stock photography by izmo, Inc. Read Our Cookie Policy.