The 2011 Ford Fiesta Slides Into Sims 3 Page 2

November 11, 2010

Ford Fiesta in The Sims 3

“Fiesta is the perfect fit for The Sims player,” said Brian McClary, Ford social and emerging media specialist. “It’s a fun car that lets players engage in the game more, and the additional items that come along with the package give them even more freedom to express their individuality.”

The Sims 3 players are no stranger to the Ford brand – a variety of Ford vehicles have been downloaded by players more than 8 million times in The Sims 2 and The Sims 3 games for PC/MAC. The Ford Edge, Mustang, Escape Hybrid, Focus and Fusion were available for download in The Sims 2 for PC/MAC. Additionally, an EA internal study showed 28 percent of players drive Ford vehicles in real life.

“Ford has a great established relationship with players of The Sims, having been the first automobile manufacturer to realize the game was an excellent communication channel to reach their target buyers.  First launched in The Sims 2, it has extended into The Sims 3, and again invites players to bring the brand into the game, making it a great strategy,” stated Steve Seabolt, Vice President of Global Brand Partnerships at EA.

We have an opportunity to continuously give back to our customers and not only let them have fun with Fiesta, but experience what the brand is all about through The Sims 3 which is an incredibly immersive and involved game,” said McClary.

*Conditions and limitations apply.  See http://store.thesims3.com/fiesta for details.
**In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

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