
2011 Lexus IS 350 F Sport
Lexus may have been late to the social media party but they're definitely making up for lost time. Recently they held a
dinner at a customer's house while live tweeting the conversation. This brought interactive
focus groups consumer engagement to a whole new level.
Now, Lexus plans to hold what they are referring to as a "virtual lunch" for its Facebook fans and Twitter followers. The idea is to give fans and followers a chance to ask Lexus's General Manager, Mark Templin, questions and to provide feedback. Lexus is hoping the real time feedback and interaction will appeal to enthusiasts and its fans.
During the dinner at the customer's house, Lexus said they were trying to get back to their roots. In doing so, they want to engage and interact with both current customers and enthusiasts, along with potential customers. The Lexus covenant is: "we will treat each customer as we would a guest in our home," and that is the source of this recent push for customer engagement and feedback.
The virtual lunch will be for one hour this Friday, November 12 at 12 p.m. PST. Lexus Facebook fans and Twitter followers can log on and ask questions of Mark Templin in two different ways:
- Facebook: Lexus will post a statement at 11:30 a.m. on 11/12. Questions will be selected by the comments received in reply to the post
- Twitter: Lexus will post a statement at 11:30 a.m. on 11/12 asking people to tweet their question to @Lexus and/or use the hashtag #LexusChat to ask their question
Lexus has given us the opportunity to let you submit questions to us in advance. We will choose the best question and pass it along to Lexus, which will start the conversation with one question submitted in advance.
Break out that thinking cap and come up with the best question you can for the General Manager of Lexus and post it in the comments below, tweet it to us or post it on our Facebook fan page.
And don't forget a picnic lunch--this one's strictly BYOF.
[Lexus]
Have an opinion?
Steve Lin Posted: 11/10/2010 4:42pm PST
-Pulling issue (within first 5k), multiple visits alignment and 3+ sets of tires -- resolved
-Creaking & Squeaking issue (within first 5k), countless visits -- new creaking/squeaking noise coming out of passenger-side's front windshield area (also see below) and rear passenger area (my wife's car does not even have a single creaking/squeaking noise, even after 8 years of ownership)
-Brake noise issue (within first 10k), multiple visits (10+ times) -- ON GOING ISSUE
-Cold start issue (within first 10k), multiple visits -- I HEARD THE GRINDING NOISE AGAIN LAST WEEK
-Headlight going out issue, multiple visits (3+ bulbs and 2or3+ set of headlights) -- resolved for now, but for how long ???
-Valve spring issue, initially addressed to you in the beginning of this year, even before Lexus' recall -- repaired ??? rough at idling again
-Creaking noise from the body frame, multiple visit -- NOW THE SAME CREAKING NOISE IS COMING OUT OF THE PASSENGER-SIDE
-A/C actuators making buzzing noise, multiple visit -- now it even makes the buzzing noise when A/C is not in use.
Chris Gibson Posted: 11/10/2010 5:01pm PST
My question proposal: Smart Phones are becoming a standard for the well-equipped professional. Bluetooth integration for the phone is nice, but what are Lexus' plans for full integration with the sound system (play and control digital content on the mobile device(s)) as well as access to the main vehicle screen(s) and controls? In short, what are your plans to provide us with full integration of our handheld devices with the interfaces of our Lexus vehicle?
..Chris Gibson..
TUSA6 Posted: 11/10/2010 5:04pm PST
Gary Smith Posted: 11/10/2010 5:23pm PST
Eric Wisniewski Posted: 11/10/2010 5:36pm PST
In my 20s and 30s I was inundated with the "The Pursuit of Perfection" ads and truly believed that Lexus was the best automotive brand (foreign or domestic)....now in my 40s and as an owner I am completely disappointed with my purchase and the onslaught of Technical Service Bulletins and Recalls. The product for the past 3-4 years is obviously not "as advertised".
My Question: What are you going to do as General Manager to regain the faith and trust of current owners and show that Lexus is pursuing "Perfection" once again???
thank you in advance
Bob Farris Posted: 11/10/2010 5:46pm PST
Zapato Posted: 11/10/2010 5:51pm PST
Bud Posted: 11/10/2010 6:00pm PST
David Robison Posted: 11/10/2010 6:21pm PST
Don Renninger Posted: 11/10/2010 6:47pm PST
Len Posted: 11/10/2010 6:48pm PST
The last visit really nailed down the wind noise problem it is finally tolerable and over all I am happy with the car. I got some low frequency noise that starts at 50 and goes away at about 75 Mph. And the severity of it is weather related I think. Could be tires. Original Dunlops were causing more vibration then Bridgestones but were softer and quieter. I have only 12K on the vehicle and hope not to have any problems in the future. I think Lexus need to use better or more insulation material everywhere. And paint is very thin and chips away easily.
Rob Murdock Posted: 11/10/2010 6:48pm PST
Greg Harris Posted: 11/10/2010 6:48pm PST
Bob Salerno Posted: 11/10/2010 7:06pm PST
Carlo Boscaino Posted: 11/10/2010 7:40pm PST
Andy Kern Posted: 11/10/2010 7:49pm PST
one is a IS350C. But it will probably be my
last Lexus. Although all of the cars have been
more than grand, it was the service that made
me a repeat customer. Now I dread making a
service appointment at Lexus of North Miami.
It is a horror show and not worth the stress and
aggrivation that results from what is now a
chore rather than a reward for owning a Lexus.
Barry Duke Posted: 11/10/2010 8:16pm PST
Misty L. Posted: 11/10/2010 8:25pm PST
Concern for Mark: Lexus spends a great amount of time and money on surveys and focus groups, are they going to listen to the complaints and suggestions and update the interior of the car? The technology is lacking, the options are weak, and the designs are getting boring. Other manufacturers are producing higher quality options and designs for half the cost.
King Embry Posted: 11/10/2010 8:47pm PST
Joe McAdams Posted: 11/10/2010 8:51pm PST
Greg Sylvester Posted: 11/10/2010 8:54pm PST
Sid Griggs Posted: 11/10/2010 9:09pm PST
M. Patel Posted: 11/10/2010 9:13pm PST
Sharon Bales Posted: 11/10/2010 9:35pm PST
Hope these issues can be fixed in a redesign. Also, when the oil needs to be changed the alert obscures other information I would like to see without having to push a button on the steering wheel constantly. The best thing is the service department-Jim Hudson Lexus.
Sharon Bales Posted: 11/10/2010 9:37pm PST
Hope these issues can be fixed in a redesign. Also, when the oil needs to be changed the alert obscures other information I would like to see without having to push a button on the steering wheel constantly. The best thing is the service department-Jim Hudson Lexus.
Damian Posted: 11/10/2010 9:52pm PST
Ricky Stone Jr Posted: 11/11/2010 1:46am PST
Joe Posted: 11/11/2010 4:35am PST
Jerry Christian Posted: 11/11/2010 4:52am PST
Terry Yates Posted: 11/11/2010 5:10am PST
Frank Gaura Posted: 11/11/2010 5:33am PST
Barb Posted: 11/11/2010 6:18am PST
Roger Gerrard Posted: 11/11/2010 7:24am PST
Ken Tibbetts Posted: 11/11/2010 7:32am PST
I was always a Cadillac and Chrysler person but, even though my last Caddy had more room, the ride and the handling are so much better in our Lexi that I don't miss it in the least.
Keep up the good work, Lexus
Ron Posted: 11/11/2010 7:34am PST
Overall this has been my biggest disappointment with this car.
Steven Krongold Posted: 11/11/2010 7:36am PST
Same car. Very little changes each year. Nav. system
poor. Garmin better. Electronics behind the times.
Same colors and interiors. Overpriced car. Other car brands ahead of Lexus. Ford, Hyundi and Infinity.
Sue in Jersey Posted: 11/11/2010 8:04am PST
Henry Posted: 11/11/2010 8:22am PST
The new LS 460 looks like a blown up Camry and in my opinion there has been no effort in designing the vehicle what so ever.
J. Baldino Posted: 11/11/2010 8:22am PST
Gerald Turner Posted: 11/11/2010 9:05am PST
P.Lee Posted: 11/11/2010 9:32am PST
John Posted: 11/11/2010 9:46am PST
Jim Dunn Posted: 11/11/2010 9:49am PST
BK Wetzel Posted: 11/11/2010 11:33am PST
MWMICHAEL Posted: 11/11/2010 11:36am PST
I have dealt with a couple of dealerships and Watertown Lexus Service dept. is great the way they have taken care of me.
Ron Posted: 11/11/2010 11:49am PST
John Posted: 11/11/2010 11:51am PST
Another example that Lexus wants to suppress real issues and not respond to listen to genuine complaints.
Lexus - if you are listening - email me with a phone number of your top Customer Service executives.
Christy in NC Posted: 11/11/2010 11:54am PST
BW Posted: 11/11/2010 12:10pm PST
Paul Chen Posted: 11/11/2010 1:58pm PST
Pegge Drysdale Posted: 11/11/2010 3:56pm PST
I rarely use the Navigation System, as I am a woman, and I know where I'm going.
I will keep the car until it drops in it's tracks or I die, whichever comes first. After 6 years, I still have people commenting on what a beautiful car it is. I sure wish they hadn't stopped making this model.
To the Classic Lexus dealership....continue with your EXCELLENT customer service. I will keep recommending your dealership to my friends.
David Colton Posted: 11/11/2010 4:29pm PST
I have waited over a year and chased through numerous phone calls to get iPod scrolling "fixed" in my RX50h. Lexus seems to be considerably behind their competition integrating consumer electronics. What is Lexus doing to provide this integration in both a timely fashion and as a standard feature?
Voice command in a Lexus is best described as abysmal. The navigation system is difficult to use. Both of these contribute to driver distraction, what is Lexus doing to improve these technologies?
The integration of hybrid technology is seamless and nearly flawless, however many autos have equal or better mileage running traditional gasoline engines. What improvements are being made to hybrid technology and will software updates be made available to current models to take advantage of these improvements?
Is anyone at Lexus assigned to monitor Internet discussions of your product, ie. Club Lexus, Lexus Owners Club, Planet Lexus, etc?
Thanks for the iPhone app - Lexus Enform Mobile - an excellent complement to eDestination.
Charles Mathis Posted: 11/11/2010 5:55pm PST
Also, Lexus removed the rear heater on the 2008 GX models, which is a disguised price increase. You should be adding conveniences, not taking them away.
sdbomes Posted: 11/11/2010 6:06pm PST
Trish Thompson Posted: 11/11/2010 7:07pm PST
David Williams Posted: 11/11/2010 8:13pm PST
Your LX 470 is too fancy with all the offroad gadjets.
Most luxury suvs don't go trailing offroad.
The seats in the 3rd row are always in the way.
We like the way the 3rd row seats work in the Toyota Sequoia much better.
Have you thought abt coming out with a model like the Sequoia?
Laura Barrozo Posted: 11/11/2010 8:14pm PST
Alex H Posted: 11/11/2010 9:21pm PST
Karen Posted: 11/11/2010 10:07pm PST
Steve Carter Posted: 11/11/2010 10:41pm PST
ken goff Posted: 11/12/2010 5:18am PST
Charles Mathis Posted: 11/12/2010 5:30am PST
Reggie Franklin Posted: 11/12/2010 8:34am PST
herb davidson Posted: 11/12/2010 8:42am PST
for normal driving..but a softer setting would be great for long trips...and a Track setting wouls shut up those automotive BMW lovers..
Irene Valshtein Posted: 11/12/2010 8:47am PST
John Zweier Posted: 11/12/2010 9:50am PST
I also feel that a better paint which did not chip & scratch so easily is a must on a luxury vehicle. Also the upgrade to the navigation system should be a feature not a $200 expense.I will be interesting to see if any responses are made to these comments.
Rolloutman Posted: 11/12/2010 9:53am PST
Getting closer to your customers is a good thing... but...
When will you get focus back on basics--
Back to the great service at dealerships, competitive pricing etc?
There's a lot of discontent among Lexus customers... why are you wasting these marketing $$$ on the social
media and dinner at a customer's house, only to have
so many unhappy customers?
Costs of service at dealers is way out of line.
Costs of nav system update disc is also way out of
line. For the same amount we can get a dedicated handheld nav system or even a new smart phone with built in cability.
I moved from BMW to Lexus because I thought you were
doing most things right. But it looks like you've become very distracted. So sorry to see this.
Like I said..
Getting closer to your customers is a good thing... but...
Twitter and Facebook are NOT the answers to these problems.
ERLOWE Posted: 11/12/2010 9:56am PST
Is350 c. I must say that though it is responsive, like my sc, handles well, like my sc, I miss the total maneuverability of my sc. Plus, most importantly, thou trivial to many, I miss the tape deck. The tape deck is a perfect way of playing the songs and books from years ago.
On the major plus side, other than a few inches too short for the 5year olds legs, I can now fit all three children, in car seats, at one time. Don't laugh, that was why I bought this particular Lexus. One of my scs went head first into a wall and I walked away with only seatbelt marks. After that incident I am a believer in Lexus and little children and have given up BMW for the duration
Maybe even forever. And the window rattle on the passenger side was adjusted at 500 miles and I must look far and wide to find anything really wrong with this car.
raz Posted: 11/12/2010 10:51am PST
Aimee Berberet Posted: 11/12/2010 11:12am PST
Steve Schutz Posted: 11/12/2010 11:36am PST
Charles Mathis Posted: 11/12/2010 12:16pm PST
Gerald Smith Jr. Posted: 11/12/2010 6:38pm PST
All the newer SMercedes S class, BMW 7 series, Audi A8 all offer night vision. Why would Lexus only put Night vision in to the LX and not in to the LS series vehicles. I feel Lexus is falling behind the other industry luxury vehicles.
VELMA Posted: 11/14/2010 1:23pm PST
Marc Posted: 11/18/2010 1:34pm PST
Have an opinion?Join the conversation!