What's better than a beefy diesel engine for hauling, and towing your heftiest loads? How about that beefy diesel matched to a bulletproof transmission? That's the idea behind the combination of Duramax and Allison, though the two have come at the partnership with a heavy dose of humor courtesy of their new "Max and Al" campaign.
Social media, a dedicated microsite, and, of course, YouTube, are all in the act, which also includes Craig Robinson (of The Office and Hot Tub Time Machine fame) and Patrick Warburton (star of Rules of Engagement and a voice actor for Family Guy).
Check out the video below and let us know how close to the sweet spot of truck enthusiasm they got. You are, after all, the target market.