Advertisement
Find a Car
Go!

Video: Skoda Packs The Fabia vRS Full Of Lean, Mean Stuff

Follow Richard

Screencap for Skoda Fabia vRS ad

Screencap for Skoda Fabia vRS ad

Enlarge Photo

In Europe, the Volkswagen subsidiary known as Skoda has undergone a slow but undeniable transformation. When VW took the Czech company under its wing in the early 1990s, it was cranking out autos similar to those made in other Eastern Bloc nations -- which is to say, mostly forgettable, and not so cool. 

Today, however, Skoda has a reputation for cars that are fun to drive. In American terms, the brand might compare to Subaru, given its mix of sensible sedans and peppy little coupes. But what those cars haven't really had -- not consistently, anyway -- is an edge. And that's what the automaker is looking to give the sporty Fabia vRS in a new campaign launching this week. 

The clip -- featuring the tagline "Full of Meaner Stuff" -- is actually a follow-up/response to a clip from three years ago, which featured the base Fabia and had the tagline "Full of Lovely Stuff". Guess which is which:

[MarketingWeek]

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
 

Have an opinion? Join the conversation!

Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Advertisement
Take Us With You!
   
Advertisement

More From High Gear Media


 
 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.