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Video: GM Reverses Course, Gives 'Chevy' Back To America Page 2

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Screencap from Chevrolet's 'Chevy Runs Deep' ad

"As we prepare for Chevrolet's centennial in 2011, we're beginning a new chapter in Chevy history," Ewanick said.  "This is a brand that has touched all Americans.  We're proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark.  We believe this campaign provides a great platform to tell that story."

"We are incredibly excited to be part of this effort," said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners.  "Chevy has always had a unique connection with our country.  Today, Chevy delivers more relevant products and innovation to more people than any other car company."

[Chevrolet]


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Comments (5)
  1. I don't know about "committee" writing or "clunky ad copy," but that ad gave me goosebumps. It made me feel proud to be an American. And it really made me want a Corvette.
     
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  2. Typ[ical marketing people. They have no idea of the products they are meant to sell. Only soemone who know's nothing about cars would suggest Chevy employees drop chevy for Chevrolet. At least sanity has prevailed. But how much money (in this sense taxpayer money as GM still majority owned by government) was wasted before this was put right.
     
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  3. How ridiculous! It's always been Chevy! WHY don't they put more THOUGHT into what they are designing instead of what they're called!
    How about bringing back a TWO DOOR Buick Riviera for those of us that can't afford a $45,000 Cadillac CTS 2-door????? They should work on their interior fabrics/leathers too! WHATEVER happened to soft, supple leather? What they call leather today, feels like the vinyl of years ago! Does soft, supple leather cost more than the "plasticky" stuff they're using today?
    They really need to come OUT of their IVORY TOWERS in Detroit and mingle with the REAL people!
     
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  4. Great add except «the ad and the tagline don't talk to one another» like the man says.
     
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  5. I read that the new Volt would be out by October, so when I was going to Dallas last week I called my local Chevy dealer to ask if I'd be able to see one or test drive one. He told me that I should be aware that the advertising campaign and the manufacturing campaign in now way were a reflection of one another. Although the Advertising has raised demand Chevy has been completely unable to meet the demand. Car sales are currently opening in a couple of 'select' markets (Dallas being one of them.) The dealer I spoke to told me he had heard nothing of any car available for test driving. He told me that Chevrolet had said that they would send him a dozen of the cars possibly as soon as March and that he had already found buyers for (sold) all twelve and had started a list of those next in line that was quite a bit longer than the twelve he is allowed to sell for delivery by March. After that? The car is expensive, but the savings? Now that is deep...
     
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