Screencap from Chevrolet's 'Chevy Runs Deep' ad
"As we prepare for Chevrolet's centennial in 2011, we're beginning a new chapter in Chevy history," Ewanick said. "This is a brand that has touched all Americans. We're proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark. We believe this campaign provides a great platform to tell that story."
"We are incredibly excited to be part of this effort," said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners. "Chevy has always had a unique connection with our country. Today, Chevy delivers more relevant products and innovation to more people than any other car company."