Video: GM Reverses Course, Gives 'Chevy' Back To America Page 2

October 28, 2010

Screencap from Chevrolet's 'Chevy Runs Deep' ad

"As we prepare for Chevrolet's centennial in 2011, we're beginning a new chapter in Chevy history," Ewanick said.  "This is a brand that has touched all Americans.  We're proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark.  We believe this campaign provides a great platform to tell that story."

"We are incredibly excited to be part of this effort," said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners.  "Chevy has always had a unique connection with our country.  Today, Chevy delivers more relevant products and innovation to more people than any other car company."


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