Customize Your Smart Car With Hello Kitty Graphics

October 22, 2010

Hello Kitty just got her driver's license.  The cute little feline cartoon is now driving a cute little Smart car.  Okay, not driving -- decorating.

Sanrio, Inc., the company behind the popular little global icon is partnering with the U.S. distributors of the Smart ForTwo.  Hello Kitty lovers can  can now order Hello Kitty vehicle wraps through smart USA's "smart Expressions" program.
  
"We are expanding the highly successful smart program by adding licensed brands as part of our wrap offerings," said Kim McGill, smart USA's vice president of marketing. "Both Hello Kitty and smart are expressive with a passionate following, and this is a special opportunity to bring the two fan bases together."
 
"The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products, says Janet Hsu, president of

Sanrio."

The Smart Expressions program offers Hello Kitty wraps in three different full body designs, each with a selection of color schemes, plus several partial wrap designs and colors. In total, there are 22 full and partial wrap design and color combinations from which to choose.  Whatever design and color you select, it will be lots of pink.   

The Hello Kitty customized Smart cars are on a tour, which includes San Francisco on October 23, Los Angeles November 12-21, during the Los Angeles Auto Show, and December 2–5 in Miami.    

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