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All-New 2012 Ford Ranger Not Coming To The U.S.: Here's Why

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Details are out regarding the all-new 2012 Ford Ranger, and the design looks poised to step right in below the F-150 in Ford's lineup. But, sadly to longtime Ranger enthusiasts (and there certainly are some), it's not coming to the U.S.

Here's why, in short: The new Ranger that was just introduced at the Australian International Auto Show in Sydney is a good deal larger than current versions—so much larger that it might overlap, to shoppers, with smaller F-150 models.

Almost-F-150-sized Ranger wouldn't fit so well

"We're moving it to a position of real capability," explained Schirmer, saying that Ford wanted to provide "performance leadership with this model," which also unfortunately meant bringing it to a size that would come too close to overlapping with the F-150 model lineup in North America. Although the new Ranger is about six inches narrower than the F-150, it's within just two or three inches in length.

Where it will be sold, in markets ranging from the Asia-Pacific region to South America and South Africa, the new 2012 Ranger is powered by a 2.2-liter four-cylinder turbo-diesel engine, or a 3.2-liter in-line five-cylinder turbo-diesel, making 200 hp. The larger engine makes 347 pound-feet of torque—as much as some V-8s. Those engines come mated to six-speed manual or automatic transmissions; a version of the 2.5-liter four-cylinder engine and five-speed manual transmission are also offered.

While the exterior of this truck bears a strong likeness to the 2011 F-150, the interior carries some design cues that are part of Ford's new global look (with a central controller and high-mounted screen), as well as some detailing borrowed from the F-150 as well as Bosch and DeWalt power tools and G-Shock watches, according to the automaker. The new truck comes with the all the updated connectivity features including an iPod connector and Bluetooth, as well as steering-wheel controls.

Shrinking demand for compacts

Overall, the compact truck segment is less than a quarter the size it was just a decade ago—from one million per year down to about 230,000.

Ford's Schirmer attributes this to several things; one of them is that the Ranger's longtime luster in company fleets has started to fade. A lot of Ranger buyers were fleet purchasers, choosing that model only because of price, Schirmer said. "It was often times only a purchase because it was an inexpensive Ford product, not as a pickup." Which, at the same time, always limited what could be done to keep the model updated.

Then on the personal-use side, many Rangers were bought by commuters, who didn't really need a truck. There, too, it was because buyers simply wanted a low-price, fuel-efficient Ford. "It just happened to be a pickup truck," Schirmer quipped. "If you need a pickup to work, you're buying an F-Series."

And those pricing boundaries might have been getting somewhat muddled as of late. According to the Detroit News, it might only cost $20 a month more to get into an F-150.

Larger F-150 family makes sense for Ford

"Ford wanted more people to be in the F-150 family," said Jesse Toprak, vice president for industry trends at TrueCar. "There are going to be net losses" in terms of sales, added Toprak, but he thinks that the decision will save them money on both the production side—with economies of scale—and with marketing, giving them a clear product message.

As Ford strives to produce even more F-150 models to fit customer needs—including better fuel efficiency—the Ranger "becomes less relevant in North America," according to Schirmer.

However, the F-150 isn't yet as affordable or as fuel-efficient as the Ranger. It's close in some trims, but the base Ranger's 22 mpg city, 27 highway EPA rating is still well ahead of even the base 2011 Ford F-150 V-6, which has been rated at 16/23.

Ford is anticipating that many business buyers will move into a Transit Connect, or into a base F-150 V-6, while other buyers might either move up to an F-150 or into a more fuel-efficient Focus or Fiesta. "We're not as heavy on the truck side as we once were," said Schirmer.

[Detroit News; PickupTrucks.com; Ford]

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Comments (117)
  1. OMG, why don't they sell these in the US? Imagine a 2012 Ranger with a 2.2L Turbo Diesel that gets almost 40 MPG. They could not make them fast enough. Instead our only choice from Ford is a gas guzzling V8 F-150 or a bastardized gas powered Transit Connect. (Should come with the diesel they sell everywhere else, then the Transit would be a fantastic vehicle instead of mediocre gas powered crap it is.)
    Now there is talk of importing the India made Mahindra diesel powered truck. This Ranger makes that look like the steaming pile of Asian elephant it really is. Come on Ford, offer a diesel powered Ranger (again) here in the US. Have you looked at home many TDIs VW is selling? Hello?!?
     
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  2. "Global Ranger", except in North America.
    What an insulting slap in the face to loyal American truck buyers that made Ford what it is today.
    Bad, Ford...
    Very Very BAD !
     
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  3. Well, the real reason they won't sell it in the US is that they would have to import it, which would attract a 25% duty, which would make it possibly more expensive than the F-150. Secondly, they would have to go to the expense of retro-fitting V6 engines, as these are not available anywhere else. They could build it in the US, of course, but it would be expensive and it would ultimately just steal sales away from F-150, a more profitable vehicle.
     
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  4. You are wrong! American auto makers can import their trucks from anywhere without the 25% chicken tax! I am planing to buy a toyota, I have own 4 rangers over the years, but with decisions like these by ford , they can stick it!
     
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  5. The real reason is - vehicle is too fuel efficient, it is a scandal Ford, chew yourself on guzzling Raptor. please EPA do not destroy green potential in US...
     
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  6. WOW. This is what I would love.. a smaller truck. Have a F150 right now and its feeling to big to me.. I need a truck but tired of the real world 14 miles per gallon and the self shifting trans.. Would love to have a diesel backed up with a shift it yourself trans.. For what I need a truck for.. this would be perfect.. Oh well Ford GM.. you need to wake up and realize not everyone wants a full size or needs one.. Maybe VW will bring their truck over with the Diesel and manual trans and sell to those of us that wish for a truck like this.. I guess the bright spot is the VW has a more pleasing look to it..
     
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  7. This is just a crappy decision. I have an '04 Ranger Edge that's getting up in miles and "yes" I use it as a truck as well as a commuter. I'd dearly love to have the new Ranger with the small diesel. The F-150 is great, but that's the problem. It won't fit in my garage, but the Ranger will. Ford is really screwing up with this decision. It's the same mistake they have made before with small cars... pushing bigger trucks, the Explorer, etc. The Transit Connect is great but you can't load two kayaks on or in it. This just STINKS!
     
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  8. The six inches narrower and 3 inches shorter would better suit my tastes and garage. I'm driving a full size now but I've owned a Ranger and a Sport Trak. Now that Ford has discontinued both I'll have to look elsewhere when I trade next year. Not everyone who drives a pickup buys it for their job. I'm a pharmacist who lives in rural Oklahoma. I've driven pickups for 20 years and all but the current one has been compact. I think Ford is pulling a real BONER on this move. I will not buy another full size truck due to poor gas mileage. I would love to have a 5 cylinder diesel!
     
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  9. OK, so because the previous ranger was a basci vehicle and not great, Ford spend all these money on making a truck that could lead the sector and then doesn't sell it? Also need to improve fuel economy but we stick with a truck that is less fuel effecient?
    Really what Ford US is saying we only know how to sell big dumb trucks and that is what we are sticking to and we will force clients to buy those trucks even though they could go to someone else who produces the truck they want.
    Right. This is the thinking that led GM and Chrysler into bankruptcy.
    Good one Ford.
     
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  10. Oh yeah one more thing, people will shop a Ranger against a fiesta? In what world do these people live?
     
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  11. I think it is a mistake not to build this truck here. This could be the perfect F100 that they keep talking about building. A capable truck but put on a diet so it can park in a garage. Put the diesel in it like the rest of the world, build it here, and watch it sell like hotcakes. They claim the old Ranger is down to 2% market share, but when it was new it was the best selling vehicle on the market. Ford has watched the share dwindle becasue they never put anything back into the ranger and the design is over 25 years old. Bring this workpony here.
     
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  12. First of all you would have to put a gun to my head to buy a Ford Truck that wasn't built in the US. This new Ranger is sick and I would have bought one when my F150 was paid off. The only reason I am in an F150 now is because while I was in the market for a new truck the 2008 Ranger was the same as my 98 Ranger other than the interior and sheet metal(pretty sad). So I gave them the benefit of the doubt and stuck with them assuming they would eventually have a more superior competitor of the Tacoma and Frontier. If Ford doesn't build and sell these in the US they will absolutely lose me to Toyota and many others. They say the compact truck market is dieing but Toyota has been steady at 140,000+ units for the past 10 years while the Ranger dropped from the best selling compact in 1999 with 350,000 units to 55,600 in 2009. The sales didn't drop below the Tacoma's until the 2005 redesign of the Tacoma while Ford continued to make a truck that was designed in 1998. Why would you buy an out dated pick-up when there are plenty of modern alternatives. I will be buying a Tacoma in 2012 thanks for nothing Ford.
     
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  13. Yeah, it's a shame it won't be built and sold here.
    At least there will be many used ones to choose from for years to come since they run seemingly forever.
     
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  14. I don't understand this logic. There are slim pickings in the compact truck market these days, which is why an excellent small truck from Ford could work in its favor. There are still those of us who desire a smaller workhorse, just the type I've come to enjoy in my Ranger trucks. It hauls gravel, rocks and anything my landscape design business requires, and it still fits in my garage, I can reach over the sides to get to the items back there, and it's much easier to maneuver than the land barge sized proportions of the ever grandizing full size trucks. My Rangers have been spot on reliable, with my previous one living just up the street with a neighbor who was very happy to get it, even with nearly 200,000 miles. I've been hoping for a more modern and refined compact Ranger from Ford; I simply won't buy a full size truck, which means that I will no longer be purchasing a Ford.
     
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  15. I own an '04 Ranger Edge, a fantastic truck that has so far required but routine maintainance. I have debate buying a newer model, but since, except for minor cosmetic changes,the 2010 Ranger looks the same as my '04, an upgrade didn't make much sense. I kept hearing that Ford was going to redsign the Ranger or replace it with a proposed F-100 model, so I've waited. Now, not only are they not doing a redesign or renaming, but they are going to abandon the compact pickup market altogether, I don't I should be sad or cheesed off. If I had wanted or needed an F-150 I would have bought one. As if to add insult to injury, they suggest that Ranger owners will be just as happy with a Fiesta or a Focus. Someone really needs to tell the Ford Execs that this is not one of their "better ideas." Gas prices are low right now, but that won't last. When prices go up again lets just see how many people are going to be rushing to buy F-150's. We need a compact Ford truck; diesel would be good, but gasoline is acceptable.
     
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  16. I guess it is time to leave the ford family and buy something else!!! toyota, chevy, honda, so many others out there!!! this is your sign to leave the ford family!!!!
     
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  17. well ford looks like you will be getting no money from me till you bring us a new ranger my raner will last another 20 years no problem so i can wait it out but im sure im gonna buy a toyota tocoma next year for a dd and use the ranger for a work truck. ford mo co you just made the worst decision that will hurt you allot
     
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  18. I had so hoped that Ford would build the new Ranger. My 2003 will have to last longer, I will not buy a Focus or Feista, I do not want to drive on the ground they are to low and hard to get into. Ford will lose me to some other company that has a compact four door pickup.
     
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  19. How about downsizing (slightly) the current F-150? I guarantee that 90% of F-150 owners do not use them to its full potential. To avoid the problem of losing F-150 sales to the new Ranger, just downsize the F-150 to achieve better fuel efficiency and have the ability to park it in a garage. Sure you may only be able to tow 8,000lbs vs 11,300...But this is plenty strong for most of us. If you actually do need to be able to tow more you always have the option of buying an F-250.
     
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  20. GM and Ford will not build a 4 cyl turbo diesel truck with a manual transmission, 4X2 or 4X4 available with all the trimmings in the U.S., because it would take sales away from their established money cow "big" trucks. Why do you think they kept the old Ranger design so long? You bought one if you needed it, not because it was a thing of beauty or efficiency.
    I'm not a fan of these so called U.S. companies much anymore. If you want efficient cars and trucks, you have to go to Europe, Japan, China, Korea, or just about anywhere other than the U.S. manufacturers. GM and Ford both make good efficient vehicles for overseas markets, but are too affraid to take a chance to offer anything but the bigger fuel thirsty models that all Americans really want. Well, you better want it, because we don't really get a choice, do we?
    Who would want to slow the import of our most expensive single commodity, oil. We drain the oil, and the oil producers drain our nation's money in incredible quantities. They continue to get incredibly wealthy and we wonder why the Dollar is nearly wortless. Let's not upset that deal Ford and GM. They are real Patriot companies, to Mobil-Exxon, Shell, Texaco and all their other buddies.
     
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  21. As Ford strives to produce even more F-150 models to fit customer needs—including better fuel efficiency—the Ranger "becomes less relevant in North America," according to Schirmer.
    These last 3 paragraphs in this article show that Fords get it's HEAD UP its' *ss. A Ranger with a 2.2 Diesel that can get 40 MPG. All they want to do is promote US oil addiction to the oil companies by selling the bigger full size F150/250/350's.
     
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  22. Dumb, dumb, dumb.
    Not for USA - this is the type of short-sighted Mgmt "thinking" that gave the import mfgs the USA mkt share they now enjoy - mkt share used to be nearly 100% USA companies.
    So sales are down on the antiquated Ranger? It's surprising it's as strong as it is, given the product is 18 years old! The competition has far better, & much newer offerings in the segment.
    F150 is NOT a Ranger replacement.
     
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  23. I have always marveled at the way in which Ford marketing rationalizes the stupid decisions they make. The make dumb business decisions, and when the consumer fails to bite, they argue that the market has shifted. The reason the current Ranger's sales have slid so much is because the pre-Jurassic design is older that the people that might consider buying one. The market for old stodgy crudely engineered trucks is drying up. So why not reinvent the Ranger for this generation and move on from the one offered a couple generations back?
     
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  24. There is a petition to bring the Ford Ranger (aka T6) to the USA at change.org. Check it out and pass it on!
     
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  25. Is Ford Crazy? Or just very stupid? I have been a small truck person for the last 30 years or so because I prefer a small truck. I'm sure there are a lot of people just like me. I use a truck as a truck but just don't like more than what I need. Ranger sales are low because it is the same truck with no improvements for the last 20 years. I've owned 2 new Rangers but did not buy a 3rd one because I wanted to drive something that I fealt kept up with the times. I currently drive a 2007 Nissan Frontier. I hate the thought of buying foreign vehicles but I also believe in getting the best value for a buck. FORD, I think you screwed up!!!!
     
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  26. The reason there hasnt been a demand for what he calls a SMALL truck...is that none of them are SMALL. They are all to big.
    Where is the old Courier. I want a real SMALL truck. The Nissna, Toyotaa are all to big. This new Ranger is only 4 inches less than the F150...to big. We want a 4 dr. Courier size with nice interior and 5 sp auto. Perhaps the small EcoBoost for good mileage.
     
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  27. It appears that the only people that Ford wants to please are themselves. It also appears the they are in the back pocket of the oil companys, or they would offer a better fuel economy vehicle here in the states. I have owned Rangers for the last 15 years and would buy another. It would be nice if they offered the diesel version so we could also enjoy the mileage the other countries get. I guess I will be changing brands of vehicles because Ford sure does not want my business. PS. If I wanted a F 150 I would buy one. I will not have one forced on me like they are trying to do.
     
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  28. More and more consumers are starting to wake up to the fact that although the United States is labeled as the "Consumer Nation" our choices are extremely limited by the powers that be.
     
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  29. I just gave up on ford ....2001 ranger broke. if this was in us id buy it in a heart beat....off to buy a gmc tomorow!!!!..this is the price we pay for living in a capitalist country
     
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  30. Get smart Ford. Call it an F-150 Ranger if you must but good grief, looks like a great little truck and with a good diesel gets excellent fuel mileage. Build it and you'll sell a bunch of them, it would fit a niche that no one else is really filling now.
     
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  31. I have to agree with Ed. This would have been the perfect F-100. Ranger sales are down due to lack of a modern redesign, not for the lack of a market for compact trucks and I am sure there are other markets that would prefer a smaller alternative to this as well.
     
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  32. I really like the look of this new ranger and it'll fit in my garage. The F 150 won't. I've been holding out on buying a new truck waiting for Ford to make up their minds on the future of the ranger. I would hate to do it but I might have to look at the Jap trucks if they really decide to keep this truck out of the US.
     
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  33. There is no regular cab, 2WD short box Tacoma or Nissan in Canada so all I am left with is a GM Canyon. No thanks. Toyota and Nissan are as out of the loop as Ford is when it comes to the future of smaller trucks.
    If Ford would put the new 3.7l F150 engine into the Ranger and the 2.5l 4 cylinder instead of the 2.3l they would have a sale from me. Fix up a few of the other Ranger short comings while keeping what now works perfectly and there will be a market.
    $5 a gallon gas is coming. The big three are addicted to "Bronto-trucks." They were addicted to 4-4500 lb. cars not so long ago. That didn't end well did it? Now, they can't seem to connect the dots on the truck side of their business given the same possible scenario. The big 3 have no "Plan B" product for $5 gal. fuel.
    I see hard working Rangers that have survived 12-20 years of Canadian road salt and pot-holed roads. They are often overloaded and abused. I need another hard working, reasonably priced Ranger to replace my '98, not a tarted up $40000 F150 with shag carpeting and a stupid tonneau cover over the box.
    "Earth to Ford Motor Company." Ranger owners really use their trucks and need an up to date replacement.
     
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  34. Ford needs to wake up fast! Four dollar a gallon gas is going to be a reality sooner rather than later. And predictions of five dollar a gallon gas by 2012 are not looking too far fetched. This new Ranger should be the new F-150. The present full sized trucks are way too big and unnecessary for 95% of us.
    If I ran the Ford truck division, I would have a F-100 in the size of the old but comfortable Ford Courier. A full size F-150 about the size of this new Ranger but shorter, and the F-250 and up as the large size pickups. Watch Hyundai and KIA fill this gap in small trucks in the next few years and Ford truck sales drop like a rock. Ford needs to get smart and hire somebody that can see the future. Not offering a full framed small truck with a diesel is just plain stupid.
     
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  35. My 2002 Ranger 4 door XLT has custom paint, cold air intake, a retunning of the computer,Flow Master dual exhaust and a 4.0 engine with a 5 speed manual. My piont is that it gets 21MPH and is very quick.It got 18 MPH new . What the heck ford!!Oh yes the bed is dented and scratched as a pickup that gets used as a truck will get.I do not like the F150 looks and will not buy a small car. Ford marketing is way off!
     
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  36. HI I am ready to buy A new pickup truck .I want the truck to have a 4 or 5 cylinder diesel engine , like the ones that are so popular in other country's. As soon as some company has the one available that I can order I will .I am a cash buyer and I do not want a new gas engine truck .I will continue to wait for some company to sell the diesel truck I want before I buy. Maybe I should move to another country where buyers can have the truck they want. I hope someone is listening.The big oil companys are running the good old USA in the ground !!!
     
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  37. HI I am ready to buy A new pickup truck .I want the truck to have a 4 or 5 cylinder diesel engine , like the ones that are so popular in other country's. As soon as some company has the one available that I can order I will .I am a cash buyer and I do not want a new gas engine truck .I will continue to wait for some company to sell the diesel truck I want before I buy. Maybe I should move to another country where buyers can have the truck they want.The big oil companys are running the good old USA in the ground !!!
     
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  38. I agree Ford is making a huge mistake not offering this truck in the U.S. I drive a 2005 Sport Trac. I don't want or need a full size truck. This Ranger looks like exactly the kind of vehicle I need - I would seriously consider it as a replacement.
    @Reece "This is the thinking that led GM and Chrysler into bankruptcy."
    Exactly!
     
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  39. clearly people aren't reading the article. The Ranger is now a full size truck, not a compact like it used to be. Euro deisels do not meet North American emmission reg's, they pollute way to much, and cannot run on Ultra Low Sulfur Deisel fuel, the only kind now allowed in North America. Since the have the F-150, and the Ranger is roughly the same size, it makes sense to kill it off since sales are slipping. Everyone claims to want a small pickup but the numbers dont lie. 230 people bought Dodge Dakotas last year, so, they killed it, for obvious reasons. While the Ranger is the best selling by far, Ford knows that their just dragging on the old model in North America. They see the end of the segment, and are getting out with everyone else before they have to update new safety and CAFE regs to the 13 yr old platform. I have an 09 Ranger FX4, i love it and indeed am sad that it and the Sport Trac are gone, but I can't be grudge Ford for having the business sense to kill it when the segment is dying, and when the Euro model is incompatible with North American requirements.
     
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  40. I live in the city and the idea of 22 mpg, a truck and a people mover that can actually fit into a parking space without getting sideswiped or losing you side mirror would be great. As for the fuel type, even if they just offer the turbo gas model, 22/27 is better then 15/19 especially with the prediction of $4+ for a gallon of gas coming by 2012. Lastly, I have been a Ford guy my entire life, but it is "big Brother" moves like this that really turn me off; this is the same as how Toyota offers the helix everywhere else but here, and Ford just did this last year by not offering the focus wagon here, but they do in Europe? I would just figure that if you where going to be an American car company, you would put your best foot forward state side. PS if they wanted to, they could fix the deisel to pass US emisions, if they wanted to.
     
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  41. I was talking to the local Ford dealer here in Tucson about this. They have been told that the new Ranger will be growing to be more inline with the Dodge Dakota. It WILL be sold in America. That is what the Ford dealership has been told. They had heard the rumors of Rangers death in America also.
     
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  42. I was talking to the local Ford dealer here in Tucson about this. They have been told that the new Ranger will be growing to be more inline with the Dodge Dakota. It WILL be sold in America. That is what the Ford dealership has been told. They had heard the rumors of Rangers death in America also.
     
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  43. Well this answers my question, need a new pick up, wanted to buy American, hate the chevy/gmc small pick up, thought a new version of the Ranger would be good, dont need a F150 (too big and too costly), so Im off to the Toyota dealership to buy a Tacoma. hey I tried.
     
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  44. i drive a Ranger because it is fuel efficient and it is a truck.It fills my needs for a truck for house projects/yard work and gets 23mpg and fits in the garage and didn't cost $30,000. I've been waiting for a double cab Ranger.Hope Ford reconsiders and brings this vehicle to USA.....
     
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  45. I've had a courier, and 3 rangers. For me, a courier size 4x4 would be just fine since I'd be driving it daily. Always been with Ford, last 2 cars VW tdi's. Ford wants me to have bigger and bigger, no way. What about NAFTA? Ford Mexico has 4-door rangers, a courier like the old rabbit pickup. While I like the new vw Saviero, The Amarok biturbo tdi would fit real nice in my garage.
     
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  46. Whent to the Ford dealer last week. It is coming 2012 but with US spec engines.
     
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  47. Hope it does come to the U.S. I have ruled out Ranger because it still looks like the ones I bought in the 80s and 90s. I would definately consider the new and improved version. I am like a lot of people...a full size f-150 is bigger than what I need...but the slightly smaller Ranger woulf be just right. I am driving a 2010 Nissan Frontier crew cab only because ford does not offer anything that is compatible.
     
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  48. Ford (like Chevy, Dodge, and Toyota) knows that most pickup drivers drive trucks because they want one, not because they need one. They assume American pickup drivers are stupid and wasteful and so far there has been little to convince them otherwise. Bigger is better and gas mileage is something to gripe about, but not something that will influence the decision to buy. Dumb, Dumb, Dumb.
     
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  49. I just want to reiterate again, each and everything said regarding what a dumb move on the part of Ford. The people that need the bigger truck will get them. How selling this new Ranger here in the US does not translate into Ford selling more units is beyond me.
     
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  50. My Ranger has 245K miles and I have been looking. Don't care for Dakota, Canyun "however you spell it" look ok 3.7 L 5 cyl. but I like Ford. Thought they were going to do the F100. I hope they have the 3.2 diesel in 2013. Would pull my minibackhoe just fine. My 2.3 Ranger is ilegal but gets the job done. To differ with some I use my Ranger as a truck.
     
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  51. My Ranger has 245K miles and I have been looking. Don't care for Dakota, Canyun "however you spell it" looks ok 3.7 L 5 cyl. but I like Ford. Thought they were going to do the F100. I hope they have the 3.2 diesel in 2013. Would pull my minibackhoe just fine. My 2.3 Ranger is illegal but gets the job done. To differ with some I use my Ranger as a truck.
     
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  52. We bought our first Ford in 1964 and have bought Ford ever since. Unfortunately it looks as tho' we will be parting company with Ford since the Ranger 2012 would have been perfect for our needs and the F150 keeps getting bigger and BIGGER. Cannot imagine what the 3-piece suits are thinking on this one. We could use a small truck so are considering going to Toyota. You brought this on yourselves, Ford!
     
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  53. This decision makes Ford Pinheads of the decade. I now own an 02 Ford Explorer that I want to get rid of as it only gets 14 mpg. I have been waiting 10 years for a new design Ford Ranger worthy of my hard earned $$$. Good bye Ford. Hope your stock drops.
     
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  54. I also own an 04 Ranger Edge, using it both as a truck for both business and personal use and also transportation. It has been flawless, and it my 5th Ranger. The F150 is too big to park in urban areas. I need to haul things, not people, and enjoy driving a stylish vehicle. A small light duty pickup that got extraordinary fuel economy would be an easy sell for me. In the past, I've replaced my Rangers at 120,000 miles but I will keep driving this one since it is so well made and since nothing likeable is available to replace it. Maybe the Koreans will get into the small truck biz.
     
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  55. As with the Taurus being renamed the 500 Ford is yet again trying to reinvent the wheel! It will backfire on them just as the 500 did. The reason why Rangers have declined in sales over the last decade is not because people dont like them anymore. Its because why would you buy a Extended Cab Ranger for 27,000 (Loaded) when you can get a F-150 for about 5,000 more? DUH!!! They priced the Ranger out of peoples realm to pay. I bought my 1995 Ford Ranger for 12,100. They are now 17,000 and that is a strip down model. Mine was a XLT! They did this to make people buy F-150's. Its a shame, but they'll be back! Just watch!
     
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  56. As an Australian, I feel sorry for you guys not getting this vehicle. Although our new car market is tiny compared to yours, these dual-cab utes sell really well over here, with the Toyota Hilux even becoming biggest selling vehicle for several months running at one point. They're popular because they are tough, economical, torquey, carry stuff but still have enough gadgets and features to be comfortable. The current Ranger, and it's Mazda twin the BT50 are ok, but a bit over the hill with an old chassis and torsion bar front suspension underneath a revised body. The current 2.5 litre diesel engine is good, but I can't wait to try out a new 5cyl 3.2 diesel. I will also appreciate coil spring front suspension and a new bigger body to fit my 6'4" frame comfortably. I think they have made it a shade bigger to compete better with the Nissan Navara (your Frontier) and the new VW Amarok (sounds good, but looks a bit plain). My only complaint is that these style of vehicles are quite expensive compared to what they would be in the US, (60k+ for a top of the line VW Amarok!) but nevertheless I will save my pennies to get into one of these when it comes out, the Wildtrak version looks hot. These new Rangers were designed by Ford Australia (go us!) but will be built in Thailand. They should build it in the U.S. for you guys too.
     
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  57. The reason ford is discontinuing the ranger is because they want to close the twin cities plant where they are made anybody remember the "way forward" plan? back in 2006 they said they were closing like, 14 assembly plants and i bet that's when the ranger got the ax.Just like the wixom mi.plant was closed which made the t-bird,ls,gt which all died in 2006. But the town car lived on because it's being made in St thomas Canada now with the crown vic and marquis which is already dead.They are planning to kill the towncar this year but i have not heard if anything is going to be built there after 2011 I don't work for ford, or own stock in them, but i am the biggest fan of ford period.I pay attention to every bit of info i can get my hands on. I go to dealerships on Sundays and look over different models from top to bottom. I have every sales brochure on the ranger from 1983 to today plus most other models. I have owned 6 rangers and will continue to even if they stop making it. Because Ford is the best and always will be the best as long as they don't sell out to some other company. But i am not happy with the decision to stop making the ranger in the U.S.A.
    Long live the RANGER!.
     
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  58. The reason ford is discontinuing the ranger is because they want to close the twin cities plant where they are made anybody remember the "way forward" plan? back in 2006 they said they were closing like, 14 assembly plants and i bet that's when the ranger got the ax.Just like the wixom mi.plant was closed which made the t-bird,ls,gt which all died in 2006. But the town car lived on because it's being made in St thomas Canada now with the crown vic and marquis which is already dead.They are planning to kill the towncar this year but i have not heard if anything is going to be built there after 2011 I don't work for ford, or own stock in them, but i am the biggest fan of ford period.I pay attention to every bit of info i can get my hands on. I go to dealerships on Sundays and look over different models from top to bottom. I have every sales brochure on the ranger from 1983 to today plus most other models. I have owned 6 rangers and will continue to even if they stop making it. Because Ford is the best and always will be the best as long as they don't sell out to some other company. But i am not happy with the decision to stop making the ranger in the U.S.A.
    Long live the RANGER!.
     
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  59. I e-mailed them about how I was going to have to go with Toyota or Nissan to fill my compact pickup truck needs. Basically they said that the F-150 is going to be more fuel efficient and should be just fine for Ranger owners looking for another pickup truck. They also suggested the following vehicles: Fiesta, Focus, 7-passenger Grand C-MAX and the Transit Connect.
    Stupid decision Ford. A smaller truck with a little diesel engine would rock, especially with fuel prices on the rise again.
     
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  60. I have a 1997 F150 with 330,000 mi on the engine. I keep waiting for Ford to offer a smaller Pick-Up with great gas mileage. My F150 gets 16 mpg but I still love driving it. I keep waiting, but Ford hasn't delivered. I got existed in 08 when I hear Ford was coming out with a midsize F100. That was scrubed as well. Here we are in 2011 still waiting for a new smaller Ford Pickup. I don't need a F150. I use my 1997 F150 for work and pleasure. No heavy hauling. I drive a pickup because I like the way they handle and I can see the road ahead better. I was in South America this year. There was a small 4 dr Ford pickup with the Ranger name. Why not sell it in the USA. Ford would own the small pickup market.
     
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  61. Former Ford employee, currently have two Rangers. If Ford ends the Ranger series, the F-150 is not a reasonable substitute. Good-bye Ford, hello Honda.
     
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  62. I guess it is back to Toyota for me. I have had two Toyotas and now own two Rangers, which are most problem free vehicles I have ever owned. I don't want, or need, a large fuel guzzler. I was going to buy a focus too, but I guess I will stay with my Hondas.
     
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  63. A lousy decision by Ford. I am on my third Ranger, an o6 with 157,000 miles on it now. I do a lot of driving and sometimes with a big load. I love the gas mileage. It has been the perfect truck for me.
     
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  64. If the new Ranger is close enough in size to the F-150, why don't they just replace the F-150. Or put the 3.2l diesel in the F-150.
     
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  65. I am an HVAC contractor and have to get into tight areas and really like the Ranger's ability to get where I need to go. Iam on my second Ranger and they have been the perfect truck for me. The U.S. has been very good at making people buy what thet do not need as can be seen by the fact that 97% of all trucks have four doors and the same 97% of them traveling the highways have one, Repeat, One person occupying them. They are too big and long to ghet into places that a lot of us need to. I do emergency repairs and need to get out in bad qweather and driveways and the Ranger is the perfact vehicle for me. I really hate to see it go. I am 67 years old so hopefully I can make this one last or find a good used one if the need be. No F-150 for me
     
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  66. “Shrinking demand for compact pickups?” The industry has marketed and sold vehicles like the Hummer that have no practical purpose in the real world. It is years or decades of neglect, a poor marketing strategy towards N.A. consumers and systematic cabalism of divisions to increase efficiency that the Ranger is leaving.
     
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  67. I drive a 2002 rager edge 3.0 litre. The truck is still fine but I feel i should replace it with another Ranger because this is the last year. the problem is the 2.3 litre may have problems towing my boat and the 4.0 litre is overkill and has worse gas mileage than the eco boost f-150. I feel i should drive my current ranger into the ground and buy a Frontier or a Tacoma. Ford is really dropping the ball here. The Ranger still looks good and just needs a couple of good fuel efficient engine choices. I'm a contractor and a fisherman but I will not buy a fullsize truck ever (this is my 3rd Ranger) Gas prices are not coming down and when they continue to rise ford will be left behind. A fuel efficient ranger would sell like hotcakes.
     
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  68. I am on the same track with this being a small truck which makes it functional but would still appear to be a truck with of great features that you can have all your stuff fit this vehicle. I for one also is a fan of ford f150 parts for its various functions. I can now bring my bike along with me.
     
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  69. I wasn't even going to comment cause it's pointless to argue with stupidity. HOWEVER, I need to vent..FORD, your apathetic attitude towards the American consumer has convinced me there is no FORD in my future. You don't offer what I want to drive you don't get my bucks. Same with GM...Screw you both!! Bye Bye!!
     
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  70. Seriouly, I'd buy a New Mid-size Crew Cab Ranger. I've been waiting for one to come to the U.S. Market since 1993. Now married with kids on the way it totally would fit our family lifestyle. The F150 is to large and the Tacoma is the only other mid-size option. FordMoCo Wake up, Americans want the new Ranger too!!
     
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  71. As I see this, this is either a move to save the F150 or a big blunder. A F150 in Canada is 40 grand and a Ranger club cab is 27 grand, on a budget what would you buy? The size difference is also something to consider,not everyone has a garage that is only for a vehicle only. I thought that "the new Ford's" were supposed to be "all one world" but this blunder says otherwise
     
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  72. Dear Ford,
    You have lost another Ranger owner. I was going to buy a new 2012 (I have a 1005 Ranger now), Have been very happy with it, time to move on. Bob
     
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  73. Throw it in Fords face. Buy a Toyota Tacoma. Should see transmission update this fall. Vote with your money. I will never buy a F150, waste of space and gas. Give me mileage and a real bed to haul in. Honda bed is a yuppie joke, kill it.
     
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  74. Looks like I will have take a longer look at the Toyota Tacoma. Really rather buy a Ford. The F-150 series is just too big.
     
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  75. Ford is messing up again. The F-150 is to big for my use, the Ranger was perfect. I need a truck that doesn't take up space and I can haul dirty stuff around and just sweep out the bed. Ford has their head up their back side.
     
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  76. I agree with you. My husband has a F250 Ford that I won't drive, I still drive a 10 year old mustang GT I love it but am looking for a smaller "truck" so I don't need him to drive me when I need to pickup something larger than a grocery bag. I want to buy American but cant
     
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  77. I have owned Fords since 1959 - 55 coupe,Mustang,Falcon,Bronco,Couger,BigVan,SmallVan,Explorer,Escape and 2 Rangers.
    I have bought my Last! The F-150 is a Tank WAY TO BIG.
    NO small truck "Ranger" and NO F-100 Nothing to buy.
    I have though that Ford had there head stuck somewhere the sun does't shine now I know IT.
     
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  78. Sure wish they would bring--and build--the new world Ranger to the States. http://www.facebook.com/pages/Ford-bring-the-new-world-Ranger-to-the-States/176237855779573
     
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  79. Stupid stupid stupid. I'll bet the product management team forgot to ask ranger owners about why they bought their Ranger, why they love their Ranger and what they would want in their next Ranger. I have bought nothing but Ford products for better than 30 years. I can tell you that I won't buy an import or a Government Motors. As nice as the f150 is, it has gotten too big for many people's needs. How about a 4 or 5 cylinder ecoboost? You don't need a V6 for 4wd/wad.

    I can tell you right now that if they stick with this plan they will lose the last of the younger American truck buyers who start with a Ranger and move up to f150 as they get he money and age, then back to a Ranger at old age. Bring me a diesel Ranger 4x4 and I'll buy it
     
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  80. Too much time with a calculator and "data" will bring on dumb decisions like this one for Ford. The Mustang and the mini van were not markets found in the Finance or Manufacturing departments. (what would Lee say now?)

    Small diesels in trucks sized like they were in the 1960s & 1970s is what is missing from everyone's line up. Wake up guys. If Ranger buyers really wanted a big F150, they would already have one. You are asleep at the wheel. Some one is going to sneak in and take your Ranger buyers and ose that have waited for a tubo diesel 4cyl 4x4. Dust off the resume Mr Schirmer. You are going to need an update.
     
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  81. The news about the improved mileage and " close to Ranger price" in the new f150 is smoke and mirrors in my opinion. Take a look at the equipment and features. You can't even get 4WD in the new "higher mileage" F150. Compare apple to apples and you will see that the raged just needs an update with 4 doors and a small turbo diesel. Missing he boat Mr. Schirmer.
     
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  82. I think its a shame... someone that dont want a huge truck has no options with Ford anymore. They leave us with the old Ranger chassis that dates back to 1993, then just pull the plug when a new one rolls around. Shame on Ford!!
     
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  83. We loved the small pickups from Datsun and Toyota in the late 1970's. As they grew larger and larger, we switched to UHaul trailer hitches on our small (harder to find in the USA) hatchbacks, and bought small trailers from Home Depot. For the last 20 years, this solution has served us fine for the occasional need for a truck. Our choices of hatch were limited, and forced us into Korean cars, and now, we're big Korean-car fans. Thanks, Detroit, for the education. Go Kia!
     
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  84. I have been a loyal Ford customer for over 25 years. The F-150 is just to big for my needs. Looks like Ford would rather I buy from the competition posibly...... God forbib foreign
    Come on Ford listen to your customers they want to spend money, I think that means profit!!!
     
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  85. Is Ford presuming to think for me? "buyers simply wanted a low-price, fuel-efficient Ford. "It just happened to be a pickup truck". I do not need a truck most of the time but almost everyone needs one occasionally. I was going to buy a full size truck then after weighing the number of times I would need the truck compared to the number of times I was only driving somewhere, I opted for the smaller truck. It will still haul most of what I would want to haul yet daily be more economical.
     
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  86. Ford is making a HUGE mistake by not offering this truck in the US!!!
     
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  87. Ha... He thinks that if we want fuel economy that we will settle for a Fiesta??? I want 1. A truck and 2. Good fuel economy. I don't see myself hauling a piece of plywood or plants and small trees in a Ford Fiesta. Our only option is to throw all of our hard-earned money to the petroleum companies and purchase a large F-150. I need a truck but I don't go to work in work boots.

    Get the facts Ford!
     
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  88. Oh well - I would buy one, tomorrow, if they were here in the States with this truck. I'm retired and don't need all the power and size of my 20-year-old Dodge Ram 1500 4x4 anymore. The critter keeps on running fine; but, I'd downsize in a flash if I could get this Ranger.

    Or, for that matter, the Toyota Taco diesel made in Thailand.

    Doesn't matter. Neither one has the courage to enter 21st Century American market.
     
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  89. The main reason it's being discontinued is because of the Obama Administration and the new draconion EPA requirements. The new requirements include small pickups, i.e. the Ford Ranger and require 35.5 mpg. Not going to happen. Instead on incurring the fines from the EPA, Ford is instead discontinuing the model in the US only...
     
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  90. Man Ford's got some idiots. By keeping the Ranger in it's current style and performance, they are basically killing it further to the point that I'm sure it'll be another model to the grave in the future. The Ranger "needs" to be upgraded because of it's boring shape and lame old engines just are not keeping up with todays standards with comparable trucks. Ford, along with other companies, can make a viable compact truck that consumers want. The rationalisation that new Ranger design is almost the same size as the F-150 is silly. I hope Ford see's the mistake in this and next year finds a way to make the changes needed to keep this model alive because this new design and tech specs look great! Also DAMN those corner folding seats to Hell!
     
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  91. I do not understand? In the tradition of FORD why call the new over sized Ranger a Ranger when it is a F100. Years ago Ford had a full size F150 Ranger ??????????
     
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  92. A 40 mpg Pickup and Ford won't sell it here... oh yeah, I will be considering you for all of my future automotive needs.... NOT!!!
     
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  93. I ran the ford deisel oversea's and love it, but they will not allow us to purchase in the states.Ford your wrong for this, make car makers chase you,I am a ford driver now, only because of this bailout plan crap.be strong and bring the ford ranger deisel home to the states.the consumer want it, let us have it.come on ford don't be a pu-s.
     
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  94. I have read all the posts on this subject and I think ford Should also. This is What the loyal Ford Customers are saying and what I Have been saying also. I have owned four Rangers and put over 2000 thousand Miles on all of them. I now Have a 99 model that I have stopped driving unless I need to haul something because of the gass mileage. I just bought a focus wagon to use for better milage. I have been thinking about putting a small diesel enging in my ranger because it only makes sense. The 1983-85 Ranger had a four cyl deisel and got almost 40 mpg and still sought after. READ THIS STUFF FORD!!!!! Now you have made a new style deisel model and keeping it away from us Americans is rediculous. You lost Ranger sales because they have b
     
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  95. Need a smaller truck buy a Tacoma, Frontier, or Dakota. Rumor has it that the Dakota will soon have a diesel engine in it. I own a Ranger so don't think I'm hating on Ford. But, at least there are options American or not.
     
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  96. Someone said here that Ford is making the same mistake that GM made, and I agree. GM discontinued the Camaro and Firebird, and chose to spend it's development money on the SSR truck , (if you can call it that), knowing there would be a limited market for that vehicle. Now, finally after GM has reintroduced a Camaro that the people like, the Camaro is out selling the Mustang. And where is the SSR? And Ford chose to offer the superchargered 400+hp Shelby Cobra, knowing there is a limited market for that vehicle. I guess Ford felt confident that they would not sell enough Cobras to negatively impact the sales of their base 6 cylinder Mustangs. They did however, recognise that neither the Cobra, nor the base car was suited for everyone.
     
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  97. I think the Aussie Ranger is probably not a good replacement for our ranger anyway, because it is sized too close to the F150. I'm wondering how well it's size is going to play in Asia.
     
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  98. Except the Dakota is a P.O.S. Chrysler isn't exactly known for being reliable and end up having stupid issues that make the vehicle useless. You are better off with the Canyon over a Dakota which is sad in itself.
     
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  99. i agree i loved my ranger but i guess i'll have to look at the tacoma now and when i asked ford they said the new ranger wasn't needed here well i beg to differ i think it would be a really hot little truck c'mon ford listen to your buyers
     
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  100. sad to see the ranger out of the U.S. market. Great little truck, I am on my third. Just bought a new 2011. Had an 87, & 99. I have been a Ford man for a long time, don't know wht I will do for my next truck. It will not be an import.
     
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  101. Let's face it.. the real reason is they don't want people buying the ranger over the f-150. How would it look if the slightly smaller brother out sold the gas guzzling f-150 which btw has one of the worst fuel ratings in it's class. I am pretty sure gas wise it would cost most people a lot more than $20 a month to drive an f-150 over a ranger. I bought my ranger because I needed a truck but can't afford to drive an f-150 with the amount of driving I do.. sad because next time I want a truck it probably won't be a ford now.
     
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  102. I am in the market for a new truck. The Fordasaurus F150 is too big for my needs. If Ford doesn't get this in the dealers soon my money is going to Toyota for a new Tacoma.
     
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  103. ARE YOU F-ING KIDDING ME ??!!!
    FORD .... WTF ??!!
    Seriously they aren't going to sell this amazing truck to those of us in the States ?
    I am so pi$$ed, I don't WANT an F-Series truck.
    Three Rangers over the last 15 yrs and looking to buy my next one and now this ?
    Is Ford suicidally stupid ?
    Just lost a customer, likely to Toyota...
    @$$holes.
     
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  104. The compact truck market is shrinking here because everything available sucks. I have a 2003 F-150 that I am afraid to get rid of because compact trucks basically are not even close but the newer lines of full-sized trucks are much larger than mine. If this truck came here I would buy one. This is rediculous!
     
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  105. Ford is so f'ng stupid! I live in the city, I have park my truck in the city, but I still have to transport my tools from job site to job site. I love my Ranger, and F150 is totally useless to me, no dam good if I can’t park it anywhere near my jobsite. Looks like my current Ranger will be the last Ford I ever own.
     
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  106. Wow is it just me,or are they trying to kill America
    i love the US but man can there be any more of bs excuse than that, i mean really our emissions are to strict here
    what the %^&( look at all the big diesels here now every school bus city truck,semis,locomotives ect.ect. just to screw us !!!!
     
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  107. The Escape killed the wide azz Explorer. So FORD does not want that to happen to the F150.
    Look, the first company to offer an up to date compact pickup will clean up. The fact Tacoma still sells as well as it does with 10 year old technology proves this. Embarrassing to the defenders of Toyota but proof.
     
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  108. I can not believe ford is stopping the sales of the Ranger, I have a 2008 that gets great gas mileage, I added a custom exhaust system and that pushed the MPG to near 28 /gallon. Not to bad. If I wanted an F-150 then I would have bought one - they are to big and driving them in DC traffic is a nightmare.
     
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  109. we want the Ranger (the eco boost + ranger)= best small size truck
     
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  110. Ford will offer something after they see GM has re-entered the mid sized segment soon. In 2015 small trucks are required to get 28.5 mpg we will see new options are Toyota and Nissan also with new epa fuel standards in 2015. Rumor both will offer a turbo diesel.
     
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  111. There is no reason why they couldn't have taken the existing Ranger frame, done a fresh interior upgrade and put in the 2.0L Turbo gas engine that they're putting in the new Escape and there would be THOUSANDS of extremely happy people here. The Escape uses this engine with a 4x4 transmission to achieve 28mpg which many Ranger fans would be ecstatic about. Personally, I want a small truck for towing a small boat and using on rare occasion as a payload vehicle but the rest of the time I would appreciate good gas mileage. All the talk from Ford about ecoboost this and most fuel efficient cars that...what about a small, light, efficient TRUCK! Read my lips, I don't want a giant F-150 !!!
     
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  112. As a former Ranger owner, Ford's decision is extremely disappointing to me. My '02 had over 250K miles and I'd still be driving it if I hadn't hit ice last Feb. I don't even want the 'new' 2012 Ranger, it's too big for my needs. And the Connect thing? That looks more like an odd shaped van than a truck. Unless of course I was looking at a pic of something mis-marked as a Transit Connect. That thing is butt ugly and completely useless!
     
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  113. Thanks Ford...I have been loyal my entire life. I've owned tons of Fords. I own Ford stock...so this is how you treat the loyal North American market that if you didn't have you'd be screwed.
    I love how all the US Companies have abandon the home market. Hey...Thanks for building such a cool vehicle...thanking use for our loyality....and giving it to everyone else. IF YOU ALL GO AND LOOK AT THE MAZDA B50 YOU WILL SEE THE RANGER....It's pay back from them.....Tease....and sorry you can't have one. I think I will NEVER BUY ANOTHER FREAKIN' FORD...SELL THE STOCK.
     
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  114. Hey FORD!!!! Toyota would like to THANK YOU for my business...buying foreign HOW SAD. Oh I almost forgot....Thanks OBAMA GREAT JOB!!!!
     
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  115. I did do my homework...and guess what....it is being blamed on the regulations that came from OBAMA....more jobs that we couldve had here...but sorry.
     
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  116. I am really disapppointed with Ford , because the new Ford Rangers look awesome, but alas we can't buy them here in the USA? what gives ?
     
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  117. I am in the market to buy a smaller truck, and this truck would have sold me. I like the Honda Ridgeline, but it is out of date as well and in need of an update. Too bad for ford, goes to show you, they really don't give a crap about the consumer. As with everything else, it's all about the $$. I just lost all respect for ford after reading this article.
     
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