Subaru Talks About 'Mediocrity' Page 2

October 12, 2010

Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign

Also: why such a short campaign? Last Friday, the campaign had been going for barely a week, but McHale said it would soon wrap up. At the time, the microsite had drawn 30,000 uniques in two days and 339 mentions online commentary -- not bad, but why not milk it a little longer?

And third: why launch the bulk of the campaign so late in the week? We didn't get to the Twitter/Facebook/microsite until the weekend of the 9th -- and for those not immersed in web traffic stats, weekends are always a low-point. Why not launch on a Tuesday and run with it throughout the work week?

In sum, our biggest disappointment is that the Mediocrity campaign was conceived to be so short-lived. It's well-done, insightful, and vastly different from most car campaigns -- we wish it would stick around a bit longer, if only to keep us laughing.

2017
The Car Connection
See the winners »
2017
The Car Connection
Commenting is closed for this article
 
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car