Lexus Launches Enform iPhone App -- Blackberry And Android Not Left In The Cold

October 8, 2010

Lexus was no where near the first to the telematics game. But just as with its cars, it is in the pursuit of perfection for its Enform telematics service. Today Lexus announced a new iPhone app that helps users get the most out of Enform.

Many competing companies have telematics offerings in different capacities. Ranging from BMW's iDrive and Mercedes COMAND to Ford's Microsoft SYNC and General Motor's OnStar. Most have different approaches and capabilities. Lexus entered the market somewhat recently with its service called Enform. 

A few quick notes before we get to the new application. Enform has not been heavily marketed yet. Lexus is taking it very slow with the new service. You can not get the service in any Toyota currently. Last but not least, the service is young but the features and capabilities continue to increase at a quick pace.

Now Lexus has added an iPhone app for customers with the Enform service. The application will help with roadside assitance and locating dealership along with vehicle information services. Like OnStars newest trick, you can plan a trip on the phone and send it to the car. You can even share that trip with your millions of Facebook friends! 

While the app is free and currently available for the iPhone,  Android and Blackberry users are not left out in the cold. They'll just have to wait until October 15 for the launch of the Android and Blackberry versions of the app.


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