Jeep feels their customers are a "special breed" (they said it), and thus want to connect even further with them. "Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures."
While this is terrific, Jeep wants to get their fans involved too. Soon they will be asking fans and other enthusiasts to add their own tips to cool new locations. Jeep will feature these new tips on their profile on Foursquare.