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Alan Mulally: Lincoln Is Going Global

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2012 Ford Focus ST

2012 Ford Focus ST

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Ford Motor Company and its CEO Alan Mulally have had plenty of news to share with the folks at the 2010 Paris Auto Show. The biggest attention-getter so far may have been the unveiling of the stunning 2012 Ford Focus ST,  but Mulally himself is causing a stir with his talk of broadening Lincoln's horizons and bringing its high-end vehicles to consumers around the globe.

In an interview earlier today, Mulally said that Ford is in the process of revamping the entire Lincoln lineup -- a process that he expects to take between four and five years. The refresh will involve not only makeovers to current Lincoln models, but also introducing Lincoln to new markets around the globe. Mulally said, "There's going to be a lot of customer pull around the world [for Lincoln].... Now that we have global product platforms and reach, we will absolutely support that."

Discussing sites for expansion, Mulally mentioned China as a major target. Ford Motor Company currently sells Ford vehicles in China, and the addition of Lincoln could give the popular Buick a run for its money in China's booming car market. 

A couple of months ago, Vik provided a thorough rundown on Lincoln's future plans, including the development of brand-specific powertrains and new models -- smaller models likely to turn heads in Europe and Asia. (On the DL, we're hoping for a production version of last year's C-Concept. Apart from the grill, that could make for a very sweet ride.) Between those enhancements and Ford's increasingly focused lineup -- due to the shuttering of Mercury and the potential discontinuation of many models -- Mulally may be setting up Ford for big gains down the line.    

[WSJ]

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Comments (3)
  1. Ford dropping the big cars is a huge mistake. They are the profit makers and the public wants them. Gas is cheap in terms of inflation and big cars are family friendly.
     
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  2. @Richard: I think you could be onto something -- at least as far as American shoppers are concerned. But it's likely less of a problem in Europe and Asia, where smaller cars are the norm. And since China is now the world's largest auto market....
     
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  3. Mullaly is probably one of the best "leader" in the industry. He is very good in reorganizing industrial competitiveness. However, in my opinion, he does not completely catch what makes a "luxury brand". It's not only the fact to get a popular car platform and to add a bunch of gadget to it. No , it's far more complex. It's first the "historical nobles of the brand" but it's also top of the notch characteristics at every level: frame, engine, handling, top quality material and distinctive attributes. He doesn't seem to head that way (or probably he would not have sold a brand like Volvo)
     
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