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Today at High Gear Media: Fireball Run, Paris Show and Optima

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2011 Kia Optima EX

2011 Kia Optima EX

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On Day 4 of the Fireball Run, Team High Gear Media is running a strong third in the points standings--and heinously late hours fueled by 5-hour energy potions. We sense an ugly wakeup call coming next Monday. [MotorAuthority]

The latest Lamborghini teaser for this week's Paris Auto Show is live. It's about as revealing as any closely cropped thumbnail can be. Two more to go before Thursday's shocker. [MotorAuthority]

If you're looking for the compendium on green cars from the 2010 Paris auto show, we've found it. Actually, we assigned it, too. [GreenCarReports]

Sit right back and you'll hear a tale of how BP disaster-ized a High Gear Media hideaway, and what the future might hold. [AllCarsElectric]

It was holding out for Los Angeles...but the five-door Range Rover Evoque is splashed all over our pages just before October instead. [MotorAuthority]

Back in the States, we've driven the 2011 Kia Optima enough to dub it worthy, even Sonata-worthy, of new family-sedan street cred. [TheCarConnection]

Meanwhile, the Sonata's undergoing a voluntary recall for steering problems, and it affects almost 140,000 vehicles. Is yours on the list? [FamilyCarGuide]

Could Porsche really go a size smaller with an SUV dubbed "Cajun?" More to the point, will they studiously avoid a major press introduction during Mardi Gras on principle? Let's hope not. [TheCarConnection]

Mitsubishi wants to know what you're into--and hopefully, they'll parlay that into four times the annual sales they now "enjoy." [SocialCarNews]

Portland, Oregon is known as the off-kilter place where Austinians feel almost at home--and it's the home of a unique biodiesel mechanic with bartering on the brain. [AllCarAdvice]

Finally today, a tragic irony as the owner of the Segway company dies...after rolling into a British river on a Segway. [CelebsAndCars]



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