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2011 Ford Ranger Global Design AWOL From U.S. Market

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2009 Ford Ranger XL

2009 Ford Ranger XL

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Ford Ranger badgeBeing the owner of a 1998 Ford Ranger, and still enjoying what it has to offer, I was greatly disappointed when Ford announced the next generation small pickup truck wasn’t come to the U.S. But what exactly are our international friends getting as their next-gen 2011 Ford Ranger?

The all-new Ford Ranger is following Ford’s global product plan, being offered in 180 different international markets, and following the ONE Ford strategy. 

“Australia has played a leading role in the development of this latest global Ford product,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before.” 

The 2011 Ford Ranger was designed and engineered at Ford’s Campbellfield product development center and tested at its Geelong proving ground facilities, both in Australia.  

Powertrains are still being kept under wraps, but many are expecting the Ranger to still offer the 3.0-liter diesel engine currently offered. We will just have to wait until the official unveiling at the Australian International Motor Show that kicks off October 15, 2010 in Sydney, Australia to verify what is powering the new truck.   

The Ranger’s absence from the U.S. is due in part to Ford hoping the new powertrain lineup in its 2011 Ford F-150 will please customers who are looking for a smaller, compact truck.

Derrick Kuzak, Ford’s group vice president of global product development, said regarding bringing the next-generation Ranger to North America. “There are no plans for that at this time. The new Ranger is our global compact that serves the world. It’s an all-new truck with new powertrains that promise truck leadership in markets outside of North America.” 

[egmCarTech]

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Comments (4)
  1. What that sucks this truck is so nice. I hope they come out in the US soon because I really want one. Maybe when I go to Australia this summer I can check it out.
     
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  2. This is really a rotten decision. My '04 Ranger Edge will undoubtedly keep going for at least 10 more years, but I'd trade in a heartbeat for another Ranger with that 3.0 diesel engine. The current 3.0 gas engine I have returns no better than 17 mpg. And I just don't need or want an F-150 size truck that won't fit in my garage. Many gated communities don't allow trucks to be parked on the driveway or in the yard, etc., so a smaller truck is needed. Ford, in my view, is making a big mistake in not bringing the new Ranger to the US and leaving the market to Nissan, Toyota. I'll bet they couldn't keep a Ranger diesel on the lot for more than a day or two. And if they sell an F-150 with a small diesel engine, it will be a big seller, too.
     
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  3. This is really a rotten decision. My '04 Ranger Edge will undoubtedly keep going for at least 10 more years, but I'd trade in a heartbeat for another Ranger with that 3.0 diesel engine. The current 3.0 gas engine I have returns no better than 17 mpg. And I just don't need or want an F-150 size truck that won't fit in my garage. Many gated communities don't allow trucks to be parked on the driveway or in the yard, etc., so a smaller truck is needed. Ford, in my view, is making a big mistake in not bringing the new Ranger to the US and leaving the market to Nissan, Toyota. I'll bet they couldn't keep a Ranger diesel on the lot for more than a day or two. And if they sell an F-150 with a small diesel engine, it will be a big seller, too.
     
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  4. Bad decision. I've been waiting for two years to get a crack at a compact 4wd diesel pwrd pickup here at home. Ford is missing the market bigtime with this decision. I travel in europe and this type of vehicle is so common there.
     
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